Real Time Communications Industry News

TMCNet:  Blaast launches tailored smartphone data plans for its data-minimizing Android apps at Slush conference, Helsinki, Finland

[November 21, 2012]

Blaast launches tailored smartphone data plans for its data-minimizing Android apps at Slush conference, Helsinki, Finland

SLUSH Conference, HELSINKI Finland, Nov 21, 2012 (PR Newswire Europe via COMTEX) -- SLUSH Conference, HELSINKI Finland, November 21, 2012 /PRNewswire/ -- - Blaast offers for the first time in the world tailored app data packages to smartphone users within XL Axiata's network in Indonesia - The leading cloud-based mobile app platform, Blaast, expands to Android with collaboration with Sony Mobile on their new Xperia(TM) J Blaast, the leading cloud-based mobile app platform, expands its offering from feature phones to entry-level Android devices and launches its Android service in collaboration with Sony Mobile and XL Axiata.


(Logo: http://photos.prnewswire.com/prnh/20121121/577758 ) Operators are looking for new monetization models to address consumers who are increasingly shifting to data heavy smartphones. Consumers state mobile apps as the primary reason for their shift to smartphones. At the same time smartphone data plans powering their app usage are expensive and inflexible especially in emerging markets. In relation to gross-national income, consumers in emerging markets pay 5-10 times more for data than in the US (based on data from the International Monetary Fund).

Tailored smartphone data packages for the first time in the world Blaast [http://www.blaast.com ] introduces tailored data packages as a solution to match consumers need to use apps in an affordable and safe way with operator's business model requirements.

"The idea with tailored data packages is that users can buy data for their favourite apps in a flexible way. For example, a user might want to use a music streaming service for a day at a time, but browse Facebook and Whatsapp on a monthly basis. We can enable users to hand pick data for their apps for any given time," says JoonasHjelt, CEO and cofounder, Blaast.

Launch with Sony Mobile and XL Axiata Blaast's cloud-based app store will launch in Indonesia pre-installed on Sony's new device Xperia(TM) J, an Android Smartphone with 4-inch display, beefy battery, 1GHz processor and 5-megapixel camera.

The service will make its debut in Indonesia in collaboration with the key operator partner XL Axiata, the second biggest mobile operator in Indonesia who will offer an inexpensive unlimited Blaast Apps data plan for 5 USD / month with 20 locally popular apps.

Cloud Technology Blaast has built its cloud-based app platform especially for emerging markets, where networks are extremely busy and data is inaccessibly expensive for end-users. The service has its roots in the same cloud technology that already powers millions of users using Blaast feature phone service in Southeast Asia. Its key features are the ability to build a la carte data packages for smartphone apps, reduce data consumption through caching and compression and recognise real time usage patterns to introduce safe data controls for end-users and instantaneous on-device upselling opportunities for operators.

"Blaast aims to be the consumer's champion for using mobile apps. We want to offer people's favourite apps for less data and less money around the world. The pre-installation of Blaast on Sony Xperia(TM) J and first availability through XL Axiata is a great milestone for us in reaching our vision," says JoonasHjelt.

Slush, Northern Europe's leading startup conference takes place yearly in Helsinki, Finland. Slush brings together the early-stage startup scene from Northern Europe and Russia with top-tier angel investors and venture capitalists. Slush is organised by Helsinki-based accelerator Startup Sauna. For more information about Slush contact Charlotta Liukas, charlotta.liukas@slush.fi.

About Blaast Blaast brings mobile apps to the next billion people. By using the revolutionary approach of running mobile apps in the cloud, and not on the device, Blaast brings rich, always-on apps to feature phones. The Blaast ecosystem consists of a vibrant 3rd party developer community, mobile operators and handset manufacturers whose goal is to provide high quality apps and user experience to mobile subscribers. Blaast's investors include the founding engineers of Skype (Ambient Sound Investment), Veturi Venture Accelerator, Steve Blank, and ex-Nokia SVP Pekka Vartiainen. Blaast has headquarters in Finland and presence in emerging Internet markets.

http://www.blaast.com Resources Slides: http://www.blaast.com/img/20121121_slides.pdf Images: http://www.blaast.com/img/20121121_images.pdf For more information contact Joonas Hjelt, CEO, Co-founder, Blaast on +358-405-610-201 or Joonas.hjelt@blaast.com.

Photo: http://photos.prnewswire.com/prnh/20121121/577758

[ Back To Real Time Communications's Homepage ]

Featured Videos

GenView Real Time Session Manager Demo

Session-based VoIP and rich media services such as video can place unique demands on the network.

GENBAND SPiDR - WebRTC Gateway

Contact GENBAND about the SPiDRâ„¢ WebRTC Gateway by clicking here.

A videoconference that calls you

On the busiest of days, who has time to stop and search for that bridge information, to have to dial or hope the link works...only to wait for the chairperson to arrive?

Call Grabber Demo

Move calls seamlessly between phones, soft clients and mobile devices at the push of a button.

Hosted Unified Communications

GENBAND's Hosted Unified Communications is a SMART OFFICE™ solution that enables voice over broadband to Business users, providing flexible migration from legacy services, supporting full regulatory features, and offering advanced services.

Featured Whitepapers

Is Your Network Ready for the Internet of Everything?

The telephone industry is undergoing a dramatic transformation that began with the introduction of IP-based data networks in the early 1990s and then with Voice over Internet Protocol (VoIP) in the late 1990s, and it now includes all forms ofvoice, video, and messaging communications.

Building a Secure and Scalable Multimedia IP Exchange

As fixed and mobile operators increasingly move to IP-based networks, the complexity required to interconnect these networks grows dramatically. Faced with increasing competition from all corners and constant challenge to grow revenues, operators are struggling with the variety and disparities in partner and customer networks.

How Carriers Can Optimize for LTE Roaming

Connectivity between mobile network operators (MNO) in 4G LTE is much more complex than it was in legacy networks.This complexity is primarily due to the change in focus. LTE is not a voice-focused roaming environment, but rather a datacentric environment.

Featured Case Studies

CASE STUDY: Real Time Communications Made Easy Via The Mobile Web

HubRTC offers the world's first WebRTC communication as a service to small and medium businesses, combining browser-based voice, video and messaging over WiFi that works on personal computers and Android smartphones and tablets. Their basic and premium solutions work with existing PBX applications servers, and support rich feature sets including voice mail and visual voice mail, audio and video conferencing, all for a fraction of the cost of old fashioned "phone systems." They have combined their Real Time Communications experts with software, devices and accessories, and cloud platforms to deliver a true office-on-the-run.

CASE STUDY: TW Telecom Accelerates Market Adoption of SIP Trunking Services

tw telecom is one of the top three largest providers of Business Ethernet in the US, connecting approximately 20,000 commercial buildings and third-party data centers to its national fiber network.

CASE STUDY: Embedding Real-Time Communications Into Digital Interactive Publishing Platforms

X-Factor Communications (XFC) is a premium provider of easy-to-use, interactive digital media software and services delivering single point publishing of Mass Notifications, advisories, emergency messages, rich informational content and advertising to any connected device.

Featured Webinars

WebRTC Applications for Service Providers using GENBAND'S SPiDR Gateway


GENBAND's SPiDR WebRTC Gateway provides an intelligent bridge between SIP/IMS based VoIP networks and the open ecosystem of the Internet. WebRTC holds great promise to revolutionize the nature of our daily communications. But what should you, as a service provider, be doing today to take advantage of this movement?

Best Practices in Deploying Hosted IP Telephony


Speaker: Sara Hughes and Mitch Layman

LTE, How Can You Accelerate The Payback? Diameter Signaling Controller


Speaker: Ashish Jain - Director Solutions Marketing