|[December 12, 2012]
YP Appoints IT Veteran Tyler Best to Newly Created CIO Role
TUCKER, Ga. --(Business Wire)--
North America's largest local search, media and advertising company,
announced today that information technology veteran Tyler Best has
joined the company in a newly created enterprise Chief Information
Officer (CIO) position. Best will help support the company's continued
growth in the dynamic local media marketplace, by leading overall
design, development and implementation of its IT infrastructure. Formed
in May 2012 as an independent company, YP brings together AT&T (News - Alert)
Interactive, a nearly $1 billion digital business, with AT&T Advertising
Solutions, a multi-billion dollar business with a cross-country sales
presence of thousands of media consultants. The company was recently
named among the top 50 digital media companies in the world by
YP appoints Tyler Best to newly-created Chief Information Officer role. (Photo: Business Wire)
Best's success in optimizing technology to achieve IT and strategic
business priorities at large, well-known corporations has been
recognized by industry experts and awards. He joins the YP leadership
team with over 25 years of IT experience across a diverse group of
advertising, financial, manufacturing and service enterprises, most
recently in the role of CTO at Ally Financial, one of the world's
largest automotive financial services companies. Previously, he was CIO
at Vanguard Car Rental, the parent company of Alamo/National, where he
was instrumental in the turnaround of their business.
"I am pleased to welcome an extremely talented and experienced
technology leader to YP, as we continue to establish YP as a standalone
company an leader in our industry. Tyler's leadership is important to
ensure we have the infrastructure to support YP's rapidly growing
digital and mobile advertising business that relies on technology as a
key enabler of the company," said YP CEO David Krantz. "As we accelerate
our effort in helping local businesses and communities grow, it is
critical that we, as a new company, build a solid technology foundation
to support our team and everything they do."
"Joining YP was a natural career progression for me given the company's
trajectory for growth. This is an opportunity to join a group of
outstanding senior leaders and dedicated team members, and help build
the foundation that will support YP in its next phase of growth," said
Best. "Today, YP reaches millions of people in communities across the
country, as an employer, media consultant and go-to local search brand.
My team's goal is to be the IT backbone for building better, more
valuable interactions and relationships."
Best and his team will build and manage the IT infrastructure that
supports YP's position at the intersection of 600,000+ local business
advertisers, a powerful advertising solution and network, and the 50+
million consumers who rely on YP to make decisions about where to do
business each month. The YP? Local Ad Network generates over $200
billion in annual local commerce with its reach across 300+ online and
mobile publishers while the YP? Local Mobile Display Network of 150+
mobile app publishers reaches over 150 million unique users with about 1
billion impressions monthly.
To learn more about YP and joining the team, please visit: http://corporate.yp.com.
YP is North America's largest local search, media and advertising
company. Its mission is to help small businesses and communities grow.
Millions of searches occur daily using YP products to find, compare and
select local merchants. The company's flagship consumer brands include
a top 40 U.S. Web domain, the highly rated YP?
app and the YP Real Yellow Pages? directory, the largest Yellow
Pages directory in the world by revenue.
The company's wide range of print and digital advertising products is
designed to address the evolving local search needs of consumers and
help advertisers grow their business. The YP? Local Ad Network provides
advertisers with an opportunity to reach more than 180 million monthly
users across more than 300 affiliated online and mobile publishers.
Through customized campaigns designed by expert advisors, YP provides
local businesses with one of the most cost effective sources for
YP products and service are backed by thousands of media consultants and
customer service professionals in local markets across the US with
relationships spanning over 600,000 businesses. An affiliate of Cerberus
Capital Management, L.P., one of the world's leading private investment
firms, recently acquired a controlling interest in YP from AT&T.
Keep tabs on YP? updates on Facebook (News - Alert): http://www.facebook.com/YP
or by following @YP on Twitter (News - Alert).
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20121212006458/en/
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