5 New Rules for Direct Marketing [Infographic]
The connected customer is changing the way direct marketing results in sales.
DRTV is still a cost effective broad awareness technique for direct marketers but if you are only measuring call center inquiries you could be missing 80% of your prospects online.
With more than $300-billion in sales occurring in the online and home shopping channels, TV sales now account for $144-billion less than half of the online opportunity.
Direct Marketers now need to consider a new paradigm 5 new rules for connecting with customers online, who have seen a TV spot and are looking for more info.
For infographic please visit: http://stratuscontactsolutions.com/5-new-rules-for-direct-marketing-infographic/
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