Real Time Communications Industry News

TMCNet:  Megger Hires The Simon Group as Agency of Record

[January 04, 2013]

Megger Hires The Simon Group as Agency of Record

Sellersville, Pa., Jan 04, 2013 (PRWeb.com via COMTEX) -- The Simon Group Inc., an award-winning, full service business-to-business marketing communications agency specializing in high tech and industrial accounts, has been chosen by Megger as its agency of record to develop and implement an integrated marketing program for its electrical test equipment and measuring instruments.


Peg Houck, marketing communications manager said, "This is a true case of history repeating itself. Due to the growth we've exhibited in the past several years, we needed help implementing our marcom program. Having successfully worked with them in the past, we were ready for The Simon Group to again deliver a comprehensive, well-managed program that would produce the results for which we are striving." The marketing communications program for Megger will focus on increasing brand recognition, lead generation and exposure in North and South America. The Simon Group's solid public relations capabilities, including news releases, feature articles and its unique Publicity Initiative program, combined with the agency's advanced online branding and new media tactics matched the critical holes Megger was looking to fill.

Houck continued, "Social media is creeping into the b-to-b environment and a smart company needs to recognize that. The Simon Group has developed a very cost- effective method to maintain a company's online brand in today's social media outlets, such as Facebook, Twitter and LinkedIn, while still adhering to solid b-to-b principles. Megger will definitely benefit from these tactics." The program will also include online advertising, creative development, instructional and product videos and distributor communications. The overall campaign will focus on providing industry editors, customers and the general public instant access to announcements and information from the company, including events, products and services, in a user-friendly fashion.

Megger is one of the world's leading manufacturers and suppliers of test and measurement equipment used within the electric power, building wiring and telecommunication industries. With research, engineering and manufacturing facilities in the USA, UK, Sweden and Germany, combined with sales and technical support in most countries, Megger is uniquely placed to meet the needs of its customers worldwide.

Founded in 1986, The Simon Group Inc. specializes in marketing high technology and industrial accounts, particularly in the electronics, instrumentation, military/aerospace, construction and test and measurement industries. Headquartered in a restored 18th century fieldstone farmhouse in Sellersville (Bucks County), Pa., the agency has clients throughout the world.

30 - For more information, please contact Beth Smith, vice president of PR, The Simon Group Inc., 1506 Old Bethlehem Pike, Sellersville, Pa. 18960. Tel: 215-453-8700; Fax: 215-453-1670; Email: publicrelations(at)simongroup(dot)com; Web: http://www.simongroup.com.

For full text: http://www.simongroup.com/PressRoom/press-release.php Job=TSG-A-2152 Read the full story at http://www.prweb.com/releases/2013/1/prweb10289000.htm PRWeb.com

[ Back To Real Time Communications's Homepage ]

Featured Videos

GenView Real Time Session Manager Demo

Session-based VoIP and rich media services such as video can place unique demands on the network.

GENBAND SPiDR - WebRTC Gateway

Contact GENBAND about the SPiDRâ„¢ WebRTC Gateway by clicking here.

A videoconference that calls you

On the busiest of days, who has time to stop and search for that bridge information, to have to dial or hope the link works...only to wait for the chairperson to arrive?

Call Grabber Demo

Move calls seamlessly between phones, soft clients and mobile devices at the push of a button.

Hosted Unified Communications

GENBAND's Hosted Unified Communications is a SMART OFFICE™ solution that enables voice over broadband to Business users, providing flexible migration from legacy services, supporting full regulatory features, and offering advanced services.

Featured Whitepapers

Is Your Network Ready for the Internet of Everything?

The telephone industry is undergoing a dramatic transformation that began with the introduction of IP-based data networks in the early 1990s and then with Voice over Internet Protocol (VoIP) in the late 1990s, and it now includes all forms ofvoice, video, and messaging communications.

Building a Secure and Scalable Multimedia IP Exchange

As fixed and mobile operators increasingly move to IP-based networks, the complexity required to interconnect these networks grows dramatically. Faced with increasing competition from all corners and constant challenge to grow revenues, operators are struggling with the variety and disparities in partner and customer networks.

How Carriers Can Optimize for LTE Roaming

Connectivity between mobile network operators (MNO) in 4G LTE is much more complex than it was in legacy networks.This complexity is primarily due to the change in focus. LTE is not a voice-focused roaming environment, but rather a datacentric environment.

Featured Case Studies

CASE STUDY: Real Time Communications Made Easy Via The Mobile Web

HubRTC offers the world's first WebRTC communication as a service to small and medium businesses, combining browser-based voice, video and messaging over WiFi that works on personal computers and Android smartphones and tablets. Their basic and premium solutions work with existing PBX applications servers, and support rich feature sets including voice mail and visual voice mail, audio and video conferencing, all for a fraction of the cost of old fashioned "phone systems." They have combined their Real Time Communications experts with software, devices and accessories, and cloud platforms to deliver a true office-on-the-run.

CASE STUDY: TW Telecom Accelerates Market Adoption of SIP Trunking Services

tw telecom is one of the top three largest providers of Business Ethernet in the US, connecting approximately 20,000 commercial buildings and third-party data centers to its national fiber network.

CASE STUDY: Embedding Real-Time Communications Into Digital Interactive Publishing Platforms

X-Factor Communications (XFC) is a premium provider of easy-to-use, interactive digital media software and services delivering single point publishing of Mass Notifications, advisories, emergency messages, rich informational content and advertising to any connected device.

Featured Webinars

WebRTC Applications for Service Providers using GENBAND'S SPiDR Gateway


GENBAND's SPiDR WebRTC Gateway provides an intelligent bridge between SIP/IMS based VoIP networks and the open ecosystem of the Internet. WebRTC holds great promise to revolutionize the nature of our daily communications. But what should you, as a service provider, be doing today to take advantage of this movement?

Best Practices in Deploying Hosted IP Telephony


Speaker: Sara Hughes and Mitch Layman

LTE, How Can You Accelerate The Payback? Diameter Signaling Controller


Speaker: Ashish Jain - Director Solutions Marketing