|[January 10, 2013]
NCR Launches Mobile Point-of-Sale Optimization Practice
DULUTH, Ga. --(Business Wire)--
Corporation announced today the launch of NCR Mobile POS
Optimization Consulting Services to help retailers devise and implement
mobile POS strategies that delight shoppers and drive business results.
This dedicated mobile POS practice was launched to share NCR's insights
and best practices in this growing area with retailers who are
implementing mobile POS strategies and is part of NCR's innovative
Global Consulting Services team.
As shoppers continue to demand better and different experiences from the
stores they frequent, retailers are exploring and adopting mobile POS
technology. However, retailers are increasingly finding there is no
one-size-fits-all mobile POS strategy. Creating a mobile POS experience
that delights shoppers and drives store revenue and efficiency is much
more complex than simply arming store employees with tablet devices and
sending them out on to the store floor.
"There are many elements retailers need to consider when creating a
mobile POS strategy that simultaneously delights customers and drives
both top and bottom line business results," said Dr. Marcia Crosland,
director of NCR's retail consulting group. "We have seen that planning
is critical for success as an implementation that works for a mass
merchant most likely will need to be different for a luxury retailer, a
boutique or agrocery store."
For example, some customers may be annoyed by having store employees
approach them in the aisles with mobile POS tablets. In other
situations, retailers may find revenue declining because checking
customers out on the store floor prevents shoppers from purchasing
impulse items like candy, gum, sodas and magazines stocked at the
traditional POS stations.
"NCR's practice is focused on ensuring the design of the entire shopping
experience is maximized through the implementation of mobile POS in
order to deliver the most effective consumer experiences possible,"
When creating an optimal mobile POS strategy, NCR's Global Consulting
Services team uses a variety of methodologies and techniques, derived
from NCR's strength and experience in retail and cross-industry best
Members of the NCR Global Consulting Services team will be at the
National Retail Federation Big Show January 14 and 15 at the Jacob K.
Javits Convention Center in New York. Please visit the NCR booth, #
2007, during the show for more information on this group's
groundbreaking mobile POS insights and services.
About NCR Corporation
NCR Corporation (NYSE: NCR) is a global technology company leading how
the world connects, interacts and transacts with business. NCR's
assisted- and self-service solutions and comprehensive support services
address the needs of retail, financial, travel, hospitality, gaming,
public sector, telecom carrier and equipment organizations in more than
100 countries. NCR (www.ncr.com)
is headquartered in Duluth, Georgia. NCR is a trademark of NCR
Corporation in the United States and other countries.
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