Real Time Communications Industry News

TMCNet:  Gryphon Introduces Mobile Phone Access to Core Phone(TM)

[January 16, 2013]

Gryphon Introduces Mobile Phone Access to Core Phone(TM)

NORWOOD, Mass., Jan. 16, 2013 /PRNewswire via COMTEX/ -- Gryphon Networks, the leading provider of cloud-based sales intelligence and direct-marketing compliance solutions, announces the general availability of Core Phone Mobile(TM), a dialer application for iPhone and Android devices that allows mobile workforces to access Gryphon's Sales Intelligence and Do-Not-Call compliance services from their smartphones.


The introduction of Core Phone Mobile makes it easier than ever for distributed sales and marketing agents to remain compliant with myriad do-not-call regulations, and company-specific business rules such as call frequency and location restrictions. The app combines management visibility (to distributed sales activity and compliance) with personal flexibility (for mobile employees and their companies' bring-your-own-device policies).

In addition, Core Phone Mobile supports Core Voice(TM), Gryphon's carrier-grade call recording service, to capture and measure customer calls for real-time review of relevant conversations for audit, training, and quality assurance. Core Voice also provides targeted speech analytics, so managers can quickly interpret large volumes of conversational data through sales-effectiveness scoring, script compliance, and configurable e-mail alerts.

Unlike traditional call accounting tools designed for call-center environments, Core Phone Mobile is a cloud service built into the telecommunications networks. This patented deployment allows for a high-availability service that does not require new hardware or complex network adjustments.

"As sales teams become more distributed, it becomes harder to obtain and interpret activity data to improve agent performance," says Eric Esfahanian, Gryphon's vice president of sales and marketing. "Gryphon provides our clients with management visibility to the whole organization -- from the large offices to the field -- while ensuring adherence to business rules and regulations." For current clients, the mobile app will integrate directly with their existing Gryphon business rules engine. For the first time, companies can leverage a unified platform that connects marketing activity, generated from mobile as well as office-based workers, into a single enterprise view of all activity, rather than creating a new information silo that must be handled separately from other corporate data.

Agents can also disposition calls by entering a simple keypad sequence after the call is over, to indicate next actions such as appointment set, follow-up, or internal do-not-call (IDNC) requests.

Detail from every call, including a link to any recorded audio conversations, is available to managers from a simple, web-based reporting tool. Managers enjoy "borderless visibility" to their entire sales operation, in summary as well as at a transactional level, to monitor ongoing effectiveness and drive continuous improvement.

"As the line between professional and personal devices continues to blur," says Jeff Fotta, Gryphon's president, "Core Phone Mobile makes it easier than ever for companies to separate business calling activity from personal calls made from the same device, and verify that every call matters." Core Phone Mobile is available for Android or iPhone, and works with any telecommunications carrier without complex configuration changes.

For more information about Core Phone Mobile and all of Gryphon's products and services, please visit www.gryphonnetworks.com or contact Meghan Williams at 781-278-1918.

About Gryphon Networks Established in 1995 and headquartered in Norwood, Massachusetts, Gryphon Networks is the only provider of fully integrated sales intelligence and marketing compliance solutions. Gryphon counts the world's top banking, healthcare, and insurance firms among more than 600 satisfied clients.

This press release was issued through eReleases® Press Release Distribution. For more information, visit http://www.ereleases.com.

SOURCE Gryphon Networks

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