Real Time Communications Industry News

TMCNet:  SQAD NetCosts™ Now Represents Nearly Half of National Television Ad Spending

[February 01, 2013]

SQAD NetCosts™ Now Represents Nearly Half of National Television Ad Spending

TARRYTOWN, N.Y. --(Business Wire)--

SQAD, the leading independent source in the US for TV, radio, and digital cost reporting and analysis, today announced NetCosts contains 46.8% of all national television ad spending in 2011, making NetCosts the largest database of real cost information for network, cable, and syndicated television advertising. Ernst & Young LLP has completed an examination of SQAD's "Report of Management on the 2011 National Television Ad Spending Represented within the NetCosts Database", which indicates that NetCosts represents 50.4% of broadcast spend, 43.3% of cable spend, and 45.9% of syndication spend. No other data source comes closeto NetCosts volume or accuracy.


"Our Subscribers have demonstrated their trust in SQAD to keep their data confidential, enabling us to collect and aggregate a reported $20+ billion in transactions," said Neil Klar, CEO and President of SQAD.

Launched in 2004, NetCosts provides Online access to exclusive market intelligence, cost reporting and analysis of national TV spending. NetCosts is a Patented service (Patent No. 7,873,541) used by advertisers and agencies to understand their price relationships to national TV vendors and to formulate new negotiating strategies.

About SQAD

SQAD® is recognized as the industry standard media cost forecasting source for national TV (NetCosts™-network TV, cable and syndication), Spot TV, Hispanic Spot TV Plus, Spot Radio and the Internet (WebCosts®). SQAD provides reliable media data to advertising agencies, buying services, advertisers, television and radio stations, cable operators, program syndicators and Internet publishers. SQAD enjoys strong partnerships with market leaders in both data and analytics. Established in the 1970s, SQAD serves 1,500 clients and is privately held.


[ Back To Real Time Communications's Homepage ]

Featured Videos

GenView Real Time Session Manager Demo

Session-based VoIP and rich media services such as video can place unique demands on the network.

GENBAND SPiDR - WebRTC Gateway

Contact GENBAND about the SPiDR™ WebRTC Gateway by clicking here.

A videoconference that calls you

On the busiest of days, who has time to stop and search for that bridge information, to have to dial or hope the link works...only to wait for the chairperson to arrive?

Call Grabber Demo

Move calls seamlessly between phones, soft clients and mobile devices at the push of a button.

Hosted Unified Communications

GENBAND's Hosted Unified Communications is a SMART OFFICE™ solution that enables voice over broadband to Business users, providing flexible migration from legacy services, supporting full regulatory features, and offering advanced services.

Featured Whitepapers

Is Your Network Ready for the Internet of Everything?

The telephone industry is undergoing a dramatic transformation that began with the introduction of IP-based data networks in the early 1990s and then with Voice over Internet Protocol (VoIP) in the late 1990s, and it now includes all forms ofvoice, video, and messaging communications.

Building a Secure and Scalable Multimedia IP Exchange

As fixed and mobile operators increasingly move to IP-based networks, the complexity required to interconnect these networks grows dramatically. Faced with increasing competition from all corners and constant challenge to grow revenues, operators are struggling with the variety and disparities in partner and customer networks.

How Carriers Can Optimize for LTE Roaming

Connectivity between mobile network operators (MNO) in 4G LTE is much more complex than it was in legacy networks.This complexity is primarily due to the change in focus. LTE is not a voice-focused roaming environment, but rather a datacentric environment.

Featured Case Studies

CASE STUDY: Real Time Communications Made Easy Via The Mobile Web

HubRTC offers the world's first WebRTC communication as a service to small and medium businesses, combining browser-based voice, video and messaging over WiFi that works on personal computers and Android smartphones and tablets. Their basic and premium solutions work with existing PBX applications servers, and support rich feature sets including voice mail and visual voice mail, audio and video conferencing, all for a fraction of the cost of old fashioned "phone systems." They have combined their Real Time Communications experts with software, devices and accessories, and cloud platforms to deliver a true office-on-the-run.

CASE STUDY: TW Telecom Accelerates Market Adoption of SIP Trunking Services

tw telecom is one of the top three largest providers of Business Ethernet in the US, connecting approximately 20,000 commercial buildings and third-party data centers to its national fiber network.

CASE STUDY: Embedding Real-Time Communications Into Digital Interactive Publishing Platforms

X-Factor Communications (XFC) is a premium provider of easy-to-use, interactive digital media software and services delivering single point publishing of Mass Notifications, advisories, emergency messages, rich informational content and advertising to any connected device.

Featured Webinars

WebRTC Applications for Service Providers using GENBAND'S SPiDR Gateway


GENBAND's SPiDR WebRTC Gateway provides an intelligent bridge between SIP/IMS based VoIP networks and the open ecosystem of the Internet. WebRTC holds great promise to revolutionize the nature of our daily communications. But what should you, as a service provider, be doing today to take advantage of this movement?

Best Practices in Deploying Hosted IP Telephony


Speaker: Sara Hughes and Mitch Layman

LTE, How Can You Accelerate The Payback? Diameter Signaling Controller


Speaker: Ashish Jain - Director Solutions Marketing