Real Time Communications Industry News

TMCNet:  Verimatrix Chosen to Secure Russia's Largest and Most Popular Free Internet Service Ivi.ru

[February 10, 2013]

Verimatrix Chosen to Secure Russia's Largest and Most Popular Free Internet Service Ivi.ru

SAN DIEGO, CA, Feb 10, 2013 (MARKETWIRE via COMTEX) -- Verimatrix, the specialist in securing and enhancing revenue for multi-network, multi-screen digital TV services around the globe, today announced that Ivi.ru, the largest and most popular free Internet cinema in Russia, has deployed the Verimatrix Video Content Authority (VCAS(TM)) for Internet TV to provide security for its over-the-top (OTT) video-on-demand (VoD) service. Ivi.ru boasts one of Russia's largest and most popular VoD catalogs on a wide range of devices, making security of service delivery a critical consideration.


Often referred to as the "Hulu of Russia," more than 97 percent of Ivi.ru's content can be viewed for free, but still requires a robust approach to end-to-end service security. VCAS for Internet TV provides a cost effective, standards centric security architecture for this popular VoD service, which enables authenticated access via the broadest range of consumer electronics devices, including set top boxes (STBs), connected TVs, iPhone operating system (iOS)-based devices (iPhones, iPads, etc.) as well as Android-based devices.

"Ivi.ru is committed to providing our subscribers with access to the widest range of premium content available today in Russia," said Evgeny Rossinsky, chief technical officer, Ivi.ru. "A robust content protection solution is critical in order for us to not only obtain the rights to publish this content from the studios, but also to help guarantee the best possible quality of service (QoS) for our subscribers. After reviewing multiple digital rights management (DRM) solutions, it became clear that VCAS was the only the platform that could meet all of our requirements while also enabling us to expand our services and reach even more subscribers." VCAS for Internet TV provides an enhanced digital TV security solution for OTT services over networks implementing HTTP Live Streaming (HLS). Featuring multi-format support, VCAS for Internet TV secures OTT services to multiple screens and across multiple network types, including both broadcast (linear) and VoD delivery modes.

"With 53 million users, Russia has become Europe's largest Internet TV audience," said Steve Oetegenn, chief sales and marketing officer, Verimatrix. "This presents service providers like Ivi.ru with a tremendous opportunity to expand their business. Verimatrix is delighted to partner with Ivi.ru, and we look forward helping them fully realize their multi-screen vision, enabling new services for its rapidly expanding subscriber base." About Verimatrix Verimatrix specializes in securing and enhancing revenue for multi-network, multi-screen digital TV services around the globe. The award-winning and independently audited Verimatrix Video Content Authority System (VCAS(TM)) and ViewRight(R) solutions enable cable, satellite, terrestrial, IPTV and OTT operators to cost-effectively extend their networks and enable new business models. As the established leader in cardless security solutions, the company has leveraged its innovative 3-Dimensional Security approach to provide a harmonized rights platform for premium content delivery to a range of devices over new hybrid network combinations.

Maintaining close relationships with major studios, broadcasters, standards organizations and its unmatched partner ecosystem enables Verimatrix to provide a unique perspective on video business issues beyond content security as operators introduce new services to take advantage of the proliferation of connected devices. Verimatrix is an ISO 9001:2008 certified company. For more information, please visit www.verimatrix.com, our Pay TV Views blog and follow us at @verimatrixinc, Facebook and LinkedIn to join the conversation.

SOURCE: Verimatrix

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