|[February 26, 2013]
TagMan Transforms Tag Management and Launches Industry's First Marketing Data Platform to Track Customers' Full Journey
NEW YORK --(Business Wire)--
TagMan, the most used, most advanced and most proven tag (News - Alert) management and
Marketing Data Platform (MDP), today announces the launch of its LEAP
platform. This new solution - available today - gives marketers the
tools to unlock and visualize their customer data and drive quantifiable
business results through the efficiencies of tag management.
With the LEAP platform, marketers can now track their customers' entire
marketing experience on any device across all channels and easily
activate and share data for campaign optimization, personalization, and
site experience. With this new functionality, companies can truly
analyze the success of campaigns beyond the last clicked ad, before a
sale, to ensure they're making the biggest and most optimized marketing
decisions to drive revenues.
Vodafone (News - Alert) Drives the Evolution of Tag Management and Big Data
Vodafone has been working closely with TagMan to develop its big
marketing strategy and employs the capabilities made available by LEAP
to drive efficiencies and incremental revenue growth.
Gareth Davies, Head of Channel Demand at Vodafone, says: "Making access
to marketing data so efficient and operational was the next logical
evolution for TagMan. Since we began working with TagMan's Marketing
Data Platform, we have been able to analyze the efficiency of all the
channels within our digital marketing mix and re-allocate
investment to those areas previously undervalued by traditional
last-click models. The power of data-driven marketing means that we
actively reallocate budgets to drive better results through the channels
that work best on an on-going basis."
New Visualization Innovation Enables Greater Insights and
In addition to LEAP's "drag and tag" vendor tag implementations, LEAP's
Visual Insights Suite enables marketers to visualize and analyze the
full customer journey through powerful business intelligence charts and
sync their marketing experience data from LEAP into various action
systems including CRMs, bid-management and order fulfilment systems.
Using the latest in mobile tag management technology, LEAP Mobile also
allows marketers the freedom to launch, test, or phase out third-party
app services at any time for flexible mobile analytics.
Jim Sterne, Founder, eMetrics Summit & Digital Analytics Association,
says: "Complete consumer insights require getting all siloed data in one
place - the extract, transform, load problem. Tag Management Systems
like TagMan's sit right in the middle between the actions and the
databases and can grab all that marketing experience data as it goes by.
TagMan gives marketers control to access, analyze and share this
behavioral and attitudinal data to make better marketing decisions that
Ron Brien, TagMan's SVP of Global Marketing, says: "LEAP is already
elevating how marketers more efficiently access and activate vast
amounts of marketing data to make the most intelligent marketing
decisions that they can. The potential business benefits for brands when
they're able to isolate a big marketing data layer with LEAP are on a
game-changing scale. We're proud to be working with global brands, such
as our partners at Vodafone, whose marketing campaigns are becoming
personal and relevant by using data in real-time through our marketing
data platform. Our vision for the future is to continue to empower all
marketers to market with confidence by embracing data and displaying the
impressive revenue potential of big marketing."
TagMan is the most used, most advanced and most proven Tag Management
and Marketing Data Platform. As the Global Leader in Enterprise Tag
Management, companies use TagMan to master the complexities of web
analytics, ecommerce and marketing data, and ePrivacy. With TagMan,
clients can efficiently manage and unify tag-based technologies to
produce one independent stream of clean marketing data from all
channels. Marketers use powerful business intelligence charts to
visualize and analyze the full customer journey and sync their Marketing
Experience Data into various systems including CRMs, bid-management and
order fulfilment systems. More than 250 enterprise websites across all
major industries including Travel, Leisure & Hospitality, Fashion
Apparel, CPG, Consumer Electronics, Financial Services, Pharmaceutical,
and Telecom make TagMan the go-to partner for achieving dramatic
marketing ROI through effective marketing execution and a clear view of
the entire consumer journey. Clients include Travelocity, Virgin
Atlantic, Kellogg's, The Body Shop, Air New Zealand, and Vodafone. Find
out more at www.tagman.com.
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