|[February 11, 2014]
Canon Announces a New Super-Zoom PowerShot Digital Camera and a New Waterproof PowerShot Digital Camera
MELVILLE, N.Y. --(Business Wire)--
Canon (News - Alert) U.S.A., Inc., a leader in digital imaging solutions, today
announced the addition of the new super-zoom PowerShot SX700 HS and the
adventure-ready, waterproof PowerShot D30 to the PowerShot line of
compact digital cameras.
The stylish and pocket-sized PowerShot SX700 HS camera features an
impressive 30x optical zoom lens (equivalent to 25-750mm zoom range),
built-in Wi-Fi®, and Near Field Communication (NFC™)1
capabilities helping to ensure high-quality images can be captured and
easily shared. This focal range will allow a user to be able to
photograph a flower that is close but also have the zoom to capture an
image of wildlife that is in the distance - all in a compact camera. The
new PowerShot D30 camera is the world's deepest waterproof camera*,
allowing for shooting up to 82 feet below sea level. This
ready-for-adventure camera is also shockproof and cold and heat
resistant. Both cameras produce breathtaking low-light images and offer
1080p full high-definition video so moving and still images can be
clearly captured in many different environments.
"With the PowerShot SX700 HS camera's incredible long-zoom capabilities
and the PowerShot D30 camera's ability to shoot underwater at a
world-record depth of 82 feet, these cameras are capable of inspiring
creativity when photographing wildlife, marine-life or everyday
adventures," said Yuichi Ishizuka, executive vice president and general
manager, Imaging Technologies & Communications Group, Canon U.S.A., Inc.
"In addition, consumers now have two excellent new digital camera
options that allow them to create images and video that are not only
high in quality, but easy and fun to use."
The PowerShot SX700 HS Digital Camera
The 30x optical zoom PowerShot SX700 HS camera combines a 16.1 megapixel
High-Sensitivity CMOS sensor and the DIGIC 6 Image Processor (News - Alert) to create
the Canon HS SYSTEM -allowing for excellent low-light performance. With
Canon's Intelligent IS, the PowerShot SX700 HS camera automatically
chooses from various settings to help optimize image stabilization for
the shooting condition.
The Wi-Fi® connectivity options in the PowerShot SX700 HS
camera allows users to easily share beautiful images online with family
and friends. Using the Mobile Device Connect Button, users can connect
to a compatible smartphone, a compatible tablet or a Wi-Fi enabled
computer. Connection to the computer is easily done using Canon iMAGE
GATEWAY through the cloud2. For easy Wi-Fi connectivity,
built-in NFCTM allows quick and simple pairing to compatible
Android (News - Alert)TM devices. With NFC, users press the Mobile Device
Connect Button and tap their NFC-enabled Android device to the PowerShot
SX700 HS camera to send images from the camera to their compatible
smartphone with ease. For even more convenience, photographers can
control the camera remotely via the free Canon Camera Window app3
from virtually anywhere with their compatible iOS® or Android
device3. After composing the image, the photographer controls
the shutter from their compatible smartphone, so that the photographer
can be included in the shot.
Zoom Framing Assist Auto has been enhanced to make it easier to keep a
subject that is at a far distance in the frame of view. The camera also
records high-quality 1080p/60p Full HD video through a dedicated movie
button. The Hybrid AUTO mode allows users to record up-to four seconds
of video every time a still image is taken, and then automatically joins
the clips and pictures into a video that captures the essence of a
vacation, an important event, or any time you are shooting many shots in
a day. Hybrid Auto automatically recognizes the scene and optimizes
camera settings to capture the highest possible image quality to create
a great looking highlight reel in 720p HD video.
The PowerShot SX700 HS camera also features Creative Shot mode. Creative
Shot mode is an easy yet powerful tool to add artistic effects to
photos. In Creative Shot mode, users compose a shot and the camera
analyzes the photo to apply a series of artistic elements. Creative Shot
mode includes four categories with 46 filters total. The four filter
categories are: Retro, Monochrome, Special, and Natural. Before an image
is captured, users choose one of the four filter types and Creative Shot
will automatically render five different variations of the shot in
different composition, color and lighting styles, delivering creative,
new perspectives automatically while still maintaining the original
The PowerShot D30 Digital Camera
The PowerShot D30, Canon's latest waterproof camera, provides an ideal
solution for those in need of a durable digital camera that can handle
different adventures. The PowerShot D30 camera is waterproof to a
record-breaking 82-feet below sea level, giving the open water diver 23
more feet of depth to explore in their underwater environment. The
PowerShot D30 camera is also temperature-resistant from 14 degrees to
104 degrees Fahrenheit and shockproof to 6.5 feet. A great travel
companion, the PowerShot D30 camera's built-in GPS** tracker remembers
where and when photos were taken so images can be captured along with
the date, time and location of each moment.
With its sleek design and comfortable grip, the PowerShot D30 camera can
quickly adapt from under-to-above-water shooting environments through
the camera's new Sunlight (News - Alert) LCD mode. This feature reduces glare when
shooting above water so capturing and sharing outdoor photos is easier
than ever before. While in the water, however, the PowerShot D30 camera
screen is bright and intuitive for easy, hassle free use. Smart AUTO
intelligently selects the proper camera settings based on 32 predefined
shooting situations giving users the best possible shot composition -
while Intelligent IS automatically chooses from six different modes to
help image stabilization for the shooting condition.
In addition, the PowerShot D30 camera also delivers excellent low-light
shooting capabilities through the Canon HS SYSTEM - powered by a 12.1
megapixel High-Sensitivity CMOS sensor DIGIC 4 Image Processor. The
PowerShot D30 camera also records stunning 1080p full HD videos through
an easy-to-access dedicated movie button so moving images can be
captured the instant they happen.
Pricing and Availability
The PowerShot SX700 HS digital camera will be available starting in
March for a retail price of $349.99 in black or red.
The PowerShot D30 digital camera will be available starting in April for
a retail price of $329.99 in blue.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading
provider of consumer, business-to-business, and industrial digital
imaging solutions. With approximately $36 billion in global revenue, its
parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S.
patents registered in 2013† and is one of Fortune Magazine's World's
Most Admired Companies in 2013. In 2013, Canon U.S.A. has received the
PCMag.com Readers' Choice Award for Service and Reliability in the
digital camera and printer categories for the tenth consecutive year,
and for camcorders for the past three years. Canon U.S.A. is committed
to the highest level of customer satisfaction and loyalty, providing 100
percent U.S.-based consumer service and support for all of the products
it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy
of social and environmental responsibility. To keep apprised of the
latest news from Canon U.S.A., sign up for the Company's RSS news feed
by visiting www.usa.canon.com/rss and
follow us on Twitter (News - Alert) @CanonUSA.
†Based on weekly patent counts issued by United States Patent and
* As of January 20, 2014. For compact type waterproof digital cameras.
** In certain countries and regions, the use of GPS may be
restricted. Therefore, be sure to use GPS in accordance with the laws
and regulations of your country or region. Be particularly careful when
traveling outside your home country. As a signal is received from GPS
satellites, take sufficient measures when using in locations where the
use of electronics is regulated. GPS tracking does not work underwater.
Compatible with iOS versions 6.0/6.1/7.0, Android smartphone
versions 2.3.3/4.0/4.1/4.2/4.3 and Android table versions
4.0/4.1/4.2/4.3. Data charges may apply.
One-time registration is required on Canon iMAGE GATEWAY online
This software enables you to upload images to social network
services. Before uploading images, please be aware that image
files may contain privacy related information such as people and
places. If necessary, please delete such information. Canon does
not obtain, collect or use such images or any information included
in such images through this software.
All referenced product names and other marks are trademarks of their
Availability, prices, and specifications of all products are subject
to change without notice. Actual prices are set by individual
dealers and may vary.
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