From our Industry Experts

TMCNet:  HTC hires Samsung marketing guru [T-break Tech (Middle East)]

[April 20, 2014]

HTC hires Samsung marketing guru [T-break Tech (Middle East)]

(T-break Tech (Middle East) Via Acquire Media NewsEdge) Marketing is a powerful tool and Samsung has proven that time and again. It’s Galaxy brand is so strong, many fail to distinguish between it and the Android operating system. And this is an area that HTC strongly lacks. Even despite making some great smartphones in recent years, which of course includes the fantastic HTC One series, HTC has failed to grab the eyeballs like how Samsung does.

This could soon change however, as The Verge reports that HTC has hired Samsung’s former Chief Marketing Officer, Paul Golden. As his LinkedIn profile reads, Golden “created and launched the highly successful Galaxy brand for Samsung”, and saw it gain a “4x increase in market share (from 4.5% to 21.0%) in the strategically critical smartphone segment.” Golden has been hired as a consultant to Chairwoman Cher Wang, and it remains to be seen he will able to bring his golden touch (excuse the pun) to the Taiwanese company.

The post HTC hires Samsung marketing guru appeared first on tbreak.

COPYRIGHT 2014 TBREAK MEDIA. ALL RIGHTS RESERVED. Provided by, an company (c) 2014 All rights reserved.

[ Back To Real Time Communications's Homepage ]


  Subscribe here for RTCW eNews   Upcoming Webinars

Featured Videos

Kandy Wrapper: Visual Attendant
Kandy Visual Attendant is ready for resale. The turnkey solution can be custom branded ...

NFV Made Easy
Moving to an NFV gives you An agile and lower cost network. With GENBAND's NFV Solutions ...
Kandy Bus 2016 Connected Experience
Kandy presents A Connected Experience, a three-part fire-starter where we build entire Kandy-enabled ...

View All