|[August 15, 2014]
Vestiage Announces Increase in Direct Response Web Traffic
NEWPORT BEACH, Calif. --(Business Wire)--
Vestiage™, Inc. ("VEST"), the healthy-aging company, announced today
that its recently launched national advertising campaign is producing
strong results driving web traffic to all time highs for the Company's
The Company's national ad campaign includes radio, TV, print and online
ads. The ads feature a strong call to action coupled with a dedicated
direct response website URL and 800 number. Speaking specifically to 40+
male consumers, the campaign has a healthy-aging message focusing on
maintaining an active lifestyle or reclaiming the one they used to have.
For the seven-day period from July 31 - August 6, website analytics
report a 60% increase in new users to the RegiMEN direct response
website. The August 7 - August 13 analysis revealed a 93% increase in
new users. As a result of the advertising campaign, to date, site
traffic has increased 403%, with a new user acquisition of over 830%.
Marketing Director James Ninness said, "We're thrilled with the response
our recent partnership with Media Funding Group has generated.
Increasing brand awareness is, of course, a huge priority for us, but
perhaps the most exciting takeaways from the last few months is our
retention rate, which is fairly above industry standards. The fact that
people are sticking with us speaks to our product's viability. Customers
are happy with their purchases, so we get to be happy right along with
"Our Marketing team has created a campaign across traditional channels
with messaging that really resonates with our target demographic," said
the Company's Chief Operating Officer, Garrett Heiser. "This is made
evident by the increase in traffic via our direct response portals. Not
only are we seeing a significant growth in our web visits, but also
we're experiencing greater than average customer retention, which
directly translates into brand loyalty. Additionally, the analytical
tools we utilize provide vital information as to which outlets are
delivering, thus allowing us to strategically reposition our ad
placements for a maximum return on our investment."
Vestiage™ (stock symbol "VEST")
is a publicly traded healthy aging company. The Company offers premium
branded science-based nutraceuticals to a premium consumer base through
multiple channels. The Company is a sales, marketing, and distribution
company specializing in bringing science-based products to the healthy
aging consumer. The Company utilizes key partners to integrate
production, fulfillment, customer service, advertising, sales, media,
marketing, distribution, new product development and acquisitions.
Vestiage is focused on the use of the best ingredients from the ocean
and earth, including cutting edge, patented, clinically proven
ingredients to produce highly potent, and elegantly formulated products.
Using potency and novel ingredient combinations, Vestiage™ creates and
distributes nutraceuticals such as RegiMEN for men (www.BuyRegimen.com)
and the multifunctional Monterey Bay Nutraceuticals line for women. (www.MontereyBayNutra.com).
Vestiage™ brands address the top "in demand" healthy aging concerns of
men and women. Vestiage™ research is focused on extending the active
period of a human life covering both the cognitive and physical realms.
To learn more, visit the Company website, www.vestiageinc.com.
As with many fast growing companies, our growth is dependent upon
adequate funding for inventory, media, general overhead, professional
fee's, technology, salaries and other expenses related to the business.
Should we be unable in the future to obtain appropriate funding to pay
our expenses and media at current levels, our growth, and our financial
stability, may be negatively impacted.
This Press Release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995 with
respect to our financial condition, results of operations and business.
These forward looking statements can be identified by the use of terms
such as "believe," "expects," "plan," "intend," "may," "will," "should,"
"can," or "anticipates," or the negative thereof, or variations thereon,
or comparable terminology, or by discussions of strategy. These
statements involve known and unknown risks, uncertainties and other
factors that may cause industry trends or our actual results to be
materially different from any future results expressed or implied by
these statements. Important factors that may cause our results to differ
from these forward-looking statements include, but are not limited to:
(i) changes in or new government regulations or increased enforcement of
the same, (ii) unavailability of desirable acquisitions or inability to
complete them, (iii) increased costs, including from increased raw
material or energy prices, (iv) changes in general worldwide economic or
political conditions, (v) adverse publicity or negative consumer
perception regarding nutritional supplements, anti-aging or stem cell
facial care products or stem cell technology in general, (vi) issues
with obtaining raw materials of adequate quality or quantity, (vii)
litigation and claims, including product liability, intellectual
property and other types, (viii) disruptions from or following
acquisitions including the loss of customers, (ix) increased
competition, (x) slow or negative growth in the anti-aging or cosmetics,
beauty, or nutritional supplement industry or the healthy foods or
anti-aging channel, (xi) the loss of key personnel or the inability to
manage our operations efficiently, (xii) problems with information
management systems, manufacturing efficiencies and operations, (xiii)
insurance coverage issues, (xiv) the volatility of the stock market
generally and of our stock specifically, (xv) increases in the cost of
borrowings or unavailability of additional debt or equity capital, or
both, or fluctuations in foreign currencies, and (xvi) interruption of
business or negative impact on sales and earnings due to acts of God,
acts of war, terrorism, bio-terrorism, civil unrest and other factors
outside of our control.
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