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TMCNet:  ADTRAN Teams with Master Agent Telarus to offer ProCloud Subscription Services

[February 21, 2018]

ADTRAN Teams with Master Agent Telarus to offer ProCloud Subscription Services

ADTRAN®, Inc., (NASDAQ:ADTN), a leading provider of next-generation open networking solutions, today announced it is working with Telarus (News - Alert) to open new channel opportunities for the ProCloud Subscription Services Program. Partners can now work with Telarus, the largest privately-held master agent in the U.S., to sell ProCloud Unified Communications (News - Alert) (UC) and NG Firewall in an agent commission model. The agreement allows Telarus' partners to expand their services portfolio and addressable market by easily adding new recurring revenue solutions.

"This is an exciting and significant step for our growing partner community, as it opens new channels for revenue and success," said Meggin Sawyer, vice president, Business Solutions and Cloud Services, ADTRAN (News - Alert). "We are proud to unite with Telarus and its community of nearly 4,000 partners to extend the footprint of our Subscription Services offering. We look forward to adding additional services in the near future that will enable partners to continue to increase competitiveness in their markets."

Telarus will serve as the lead channel for ADTRAN's UC and NG Firewall-complementary solutions that represent two of the highest growth markets in IT. Technavio predicts that UC as a Service (UCaaS) is expected to have a Compound Annual Growth Rate (CAGR) of 25%through 2021, and Markets and Markets notes that managed security services are expected to grow to a $33.68 billion market by 2021 at CAGR of 14.6%.

"Telarus delivers a unique service model to partners by combining our home-grown software pricing tools and mobile apps with the best portfolio of data, voice, cloud and managed services from 150 of the industry's leading technology providers. Our relationship with ADTRAN enhances that portfolio," said Roger Blohm, Telarus EVP, UCaaS strategic programs. "We are seeing a high demand for UC and cloud security services, and ProCloud is enabling our agents to easily and cost-effectively meet their customers' needs."

Telarus' partners that take advantage of the ProCloud Subscription Services Program will realize the following benefits:

  • Predictable Monthly Revenue - Service model that facilitates stable payment and sticky customers.
  • Pay as You Grow Model - Easy scalability of service allows agents to align customer costs with consumption.
  • Products That Make Sense - Comprehensive platform of cloud-hosted and managed solutions that create value for service providers and a top-notch customer experience for users.

The overall ProCloud Subscription Services program includes both hardware and software-as-a-service options, including UC, security, network management and analytics.

About Telarus

Built for You, Telarus is the largest privately-held technology services distributor (master agent) in the United States. Our dynamic agent-partner community sources data, voice, cloud, and managed services through our robust portfolio of 150 leading service providers. We are best known for our home-grown software pricing tools and mobile apps that are unique in the industry. To help our partners grow their businesses, even more, we've assembled the best support organization in the business, which includes SD-WAN, Cloud, mobility, contact center, and ILEC specialty practices whose primary goal is to help our partners identify and design the right technology solutions for their customers. To learn more about the Telarus opportunity, please visit, or follow us on Twitter (News - Alert) @Telarus.


ADTRAN, Inc. is a leading global provider of networking and communications equipment. ADTRAN's products enable voice, data, video and Internet communications across a variety of network infrastructures. ADTRAN solutions are currently in use by service providers, private enterprises, government organizations, and millions of individual users worldwide. For more information, please visit www.adtran.

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