Real Time Communications Featured Article

Why WebRTC is a Game-changing Technology

May 08, 2014

Carriers, which once had to only worry about voice and telephone connections, have had a lot to adapt to over the years. Webification meant communications turned IP. Machine to machine (M2M) technology means higher demands on networks, speed and reliability as billions of endpoints get connected and start communicating. Over-the-top (OTT) players started generating billions of calls, messages and users on top of networks and now, WebRTC is makes it easy to embed real time communications right into a Web browser.

If you want to communicate online today, there are a few options: you can download applications like Skype or you can go to a Flash-enabled website and download some plugins. Google felt there was a better path ahead, and spearheaded a next-generation HTML5 technology called WebRTC, which enables peer-to-peer communications in a browser – users can video chat, voice call, play a game, send files and share screens as easily as they can switch tabs on a website.

One of the reasons many view WebRTC as a disruptive or game-changing technology is because it makes browser-based voice and video communication a viable revenue-generation option for service providers and enterprises. Soon, the days of tying services to a hardware device or specific software client will be in the past, and the power of communications will be as easy as opening a Web page on a browser. WebRTC becomes more about the value of the experience, not the device, technology or connection.

WebRTC is an open-source project and it’s ubiquitous enough to implement in an all-IP world. The barriers to entry are low, so developers can easily pick up the technology and start creating applications and products in a matter of hours or days, depending on the sophistication of their project. After watching countless numbers of WebRTC demos, the punch line is usually something along the lines of, “And this is all done in just a few lines of code.”

Brad Bush, CMO of GENBAND, is a big supporter of WebRTC as a game-changing technology. Remember the days of dial-up Internet connections, static Web pages and ginormous desktop computers in 1995? He says where we are right now with WebRTC is where we were in technology back then.

GENBAND has established itself as a major player in WebRTC market with the introduction of its SPiDR WebRTC gateway solution.  SPiDR provides an intelligent bridge between HTML5, RESTful APIs and traditional SIP-based voice networks.  It simplifies the steps and investment required to deliver a real-time Web experience. Operators can offer an entirely enhanced user experience, with new voice and video services without having to rebuild their core network.  With SPiDR, virtually every connected device is a portal to an operator’s services, no matter how the end user acquired the device and regardless of who is providing the data services.

Real time communications technology, like WebRTC, RESTful APIs, SPiDR gateways and HTML5 components, are making communications more contextual, convenient and feature-rich. The transition in how we use the Web to share content, access information and communicate with others is changing, and WebRTC is leading the way. 

Edited by Maurice Nagle

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