Real Time Communications Featured Article

Real Time Communications Week in Review

May 10, 2014

The transformation in how we communicate with other people, access information, share content and use technology can be summarized in one phrase: “real time.” Real time communications is about leveraging the latest technology to improve our day-to-day processes, such as using mobile devices, browsing the Web, playing games and collaborating with coworkers. Here are the top real time communications stories this week.




First and foremost, here’s what you missed on the real time communications blog this week:

We’ve come a long way from the first type of next generation technology I was introduced to in third grade: the floppy disk. The way we learn, teach, communicate and collaborate in education environments is always changing, and today it’s more important than ever that this area is enabling real time communication and access to information. Distance learning and online education have become a huge part of the education ecosystem. Just like today’s enterprises, valuable education is not limited to the constraints of walls and physical buildings – students, professors and administrators are all remote, accessing, consuming and sharing information right from their mobile devices or tablets.

With this shift in education in mind, Google Classroom is designed to bring together three key tools that can be valuable in education: Google Docs, Google Drive and Gmail. With these three together under one umbrella in an educational setting, educators get access to a complete platform for planning assignments, issuing assignments to students, collecting assignments and then returning grades. Google is also a strong presence in the real time communications field thanks to Chrome and its long-term involvement with WebRTC.

The way we work, play and communicate every day has completely transformed from a decade ago. Today, we demand constant accessibility; we want information right when we need it and we want to communicate people regardless of if they are at their desks or not. Technology has made these expectations realistic, enabling real time communications – here are seven key trends driving the growth of real time communications.

I recently caught up with Brad Bush, chief marketing officer at GENBAND, in its Frisco, Texas office, to talk about his transition from chief information officer to chief marketing officer, the merging between technology and marketing and why he believes WebRTC is a game-changing technology.

One of the reasons many view WebRTC as a disruptive or game-changing technology is because it makes browser-based voice and video communication a viable revenue-generation option for service providers and enterprises. Soon, the days of tying services to a hardware device or specific software client will be in the past, and the power of communications will be as easy as opening a Web page on a browser. The barriers to entry are low, so developers can easily pick up the technology and start creating applications and products in a matter of hours or days, depending on the sophistication of their project.

There’s a viral video that has made its way onto my social feeds since last week called “Look Up.” Gary Turk, the writer, director and performer in the video, leads the viewer through a beautifully written script (I’m a sucker for rhyming) about the downfalls of our reliance on mobile devices and social media – in the midst of sharing our lives with hundreds of “friends,” we end up missing out on life and many times alone. Here’s my defense for continued growth in real time communications.

Be sure to check in each week for the latest news, trends and resources in real time communications. If you’re interested in learning even more, there are two great opportunities to get involved and meet industry thought leaders: GENBAND’s Perspectives14 event, and the WebRTC Conference & Expo, both happening in June. Have a great weekend!

 

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