Real Time Communications Featured Article

SVP of Marketing Communications Bita Milanian Offers 'Perspectives' on GENBAND's Upcoming Customer, Partner Summit

May 15, 2014

We’re approximately one month away from GENBAND’s second annual customer and partner summit, Perspectives14, which takes place, June 9-12 at the Cypress Grand Hyatt Regency in Orlando, Fla.  We recently sat down with GENBAND’s Senior Vice President of Marketing Communications, Bita Milanian, to get her take on a range of topics related to Perspectives14 everything from the hot topics that will be discussed, to what attendees can expect, to GENBAND’s expectations for the show.

What will be some of the hot topics covered at Perspectives14?

BM:  We have an outstanding lineup of keynote speakers and panelists scheduled including a keynote address from Gary Hamel, who the Wall Street Journal ranked as the world’s most influential business thinker.  Our keynote sessions and panel discussions will feature executives from the likes of BT, Verizon, Samsung and SAP and will focus on the hot topics, trends and disruptive technologies that are influencing the communications landscape. Topics will include Cloud Communications, WebRTC, Over-the-Top (OTT) Communications, Improving the User Experience, and Telecommunications Sustainability.  

What makes Perspectives such a unique industry event?

BM: We realize that there is a great deal of competition ranging from other industry conferences to family vacations to regular business trips - so we designed Perspectives to be unlike any other industry event. Everything about Perspectives has been meticulously planned to provide attendees with a unique, one-of-a-kind experience - from the world-class line-up of speakers; to the leisure activities; to the entertainment - right down to the food and break videos.  

What can conference attendees expect at Perspectives14?

BM: Attendees can expect to be informed, entertained and have the ability to network with some of the key influencers, technologists and decision makers in our industry. They can also expect to see the latest technologies from leading companies like Samsung, Polycom and SAP during our Solutions Showcase.  Last year, our first annual customer and partner summit, set the bar really high. Some of the anecdotal feedback we received from conference attendees was that it was by far one of the most well-planned, well-executed events that many had been to in some time.   We know that we have a tough act to follow, but we feel that this year’s conference will be even better. 

What are your expectations for the show?

BM: Our entire team has put a great deal of time and effort into making Perspectives14 the best possible conference we can, for our customers, partners and sponsors - so we are extremely excited.  Orlando is a great city and we feel that the beautiful Hyatt Regency Grand Cypress is the ideal venue to host Perspectives14 – so more importantly we think our customers and partners will be extremely pleased.

Is there anything else you would like to share about Perspectives14?

BM:  In addition to all of the speakers, panelists and my entire GENBAND team, I would like to say how appreciative we are for all of the support that we have received from our sponsors. I would like to recognize each one for their contributions and support.   Without them, Perspectives would not be possible.  A very special thanks to: Samsung –Event Level; Polycom – Gold; Alternate Communications, Arrow S3, Black Box, Calix, GlobalLogic and Netas – Silver; and Exhibitor and special sponsors include: Yealink, Innovative Systems, T-Metrics, mPortal, NetNumber, Impiger Mobile, Edgewater Networks, Artesyn Embedded Technologies, ClearBlade, Westcon, Phoenix Telecom Solutions, TalkPoint, Radisys, F5, IDT, Relayware and TelEfficient.

The event is appropriately named – it offers a 360-degree view of the industry and brings together the top executives and companies in the communications and networking space to offer the current perspective, or outlook, on the real time communications landscape. These thought leaders join attendees for a week of networking, education and discussion on the latest and future communications innovations. If you’re interested in hearing about the future of real time communications, the challenges of implementing and integrating solutions, and the marketing opportunities with this emerging technology, you’re in the right place.

Visit to learn more and register for the event!

Edited by Maurice Nagle

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