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WebRTC Center Stage at GENBAND Perspectives14

June 11, 2014

Orlando, Fla. – “Sometimes change takes a while, but when it happens, it happens fast,” stated GENBAND CEO David Walsh at the opening of his company’s user event.  The phrase “change” can be applied to GENBAND’s evolution from a product company into an “outcome” based company and more broadly with network transformation and the rapid advancement of WebRTC on an industry wide basis.  And it’s all happening now.




Walsh described GENBAND’s evolution over the past dozen years from a Level 1 supplier of reliable products to its growth into a Level 2 “complex” product company and now to a Level 3 “optimized” and Level 4 “outcome” driven product company.  Level 4 is the highest level of evolution, emphasizing the ease of use for a customer to adopt a product and the ability to deliver an outcome – a tangible result working with the customer in a true partnership rather than simply tinkering with a product or a service to meet specifications.

At Level 4, companies have to take risks to share in the rewards.  Walsh cited AT&T as a company that is looking for Level 4 business partners to work with.  Getting to Level 4 takes investment – a long term strategy requiring the ability to invest in R&D and acquisitions.  Many public companies won’t get to Level 4, Walsh stated, because Wall Street wants short term results rather than the years it takes to reinvest profits into development.

Network transformation got another green boost this year, with Walsh implying most telecom data centers ran on coal-generated power.  Saving one watt of server power delivers total energy savings of 2.4 watts once cooling is factored in.   GENBAND Vice President of Sales Mark Pugerude said a typical central office could see an 88 percent savings in power and cooling if upgraded from legacy hardware to new IP equipment, freeing up over $100,000 per year in operational costs.  In addition, a 97 percent real estate savings from rightsizing to modern gear frees up plenty of space for data center support in an SDN/NFV world.

Last year, Walsh presented a business model to attendees whereby central office upgrades could be funded by a third party.   Lease/finance payments would come out of saved operational power expense without the carrier having to write a big check out of the capital budget for gear.  Finance companies like the idea because they get a steady stream of revenue from a reliable credit risk.  GENBAND has a four page white paper to support the model of third-party financing for telecom upgrades.

WebRTC also received big attention through GENBAND’s announcement of Kandy, its “Kloud platform as a service.” Kandy provides APIs, SDKs, and “quick start” code modules to drop into apps to quickly build full function applications, with WebRTC doing the heavy lifting for voice, video, and other RTC processes. 

The new service and tools will be generally available in September, but some major brand names are already eating Kandy.  SAP and Samsung demonstrated Kandy integration in presentations immediately following the Kandy announcement.

As discussed yesterday, SAP has added used the WebRTC functionality of Kandy to integrate click to call, click to video chat, and instant messaging into its CRM and field service offerings.  Today’s presentation by SAP included the use of the Kandy name and logo for the first time.

Samsung’s Chief Medical Officer Dr. Dave Rhew demonstrated a “Connected Health” application that integrated Samsung wearable devices including a heart rate patch monitor and a smart watch, a cloud-based service to record data, and an interactive page including a WebRTC video chat between doctor and patient.  Rhew said actively engaged patients along with the ability to affect lifestyles and habits have a greater chance of affecting medical outcomes – and reducing the rising cost of U.S. health care – than most other options. 




Edited by Maurice Nagle

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