Real Time Communications Featured Article

GENBAND Helps Carriers Adjust to Demand with Flexible Licensing Model

June 11, 2014

Network engineering to date has largely been a guessing game in which carriers look at past trends and prognostications for the future, and do their best to allocate resources where they think they’ll be needed. Sometimes they guess correctly, other times, not so much. The end result is that some parts of the network may be short on resources, while resources sit idle in other geographies.




Aiming to address this problem, GENBAND last year changed its licensing model for the company’s session border controllers, introducing network-wide licenses that allow operators to move SBC resources around their networks as needed. More recently, GENBAND has extended this new licensing model to all of GENBAND’s cloud-capable products.

This is just one example of how GENBAND is helping its customers better meet shifting market demands, says Mark Pugerude, president of global sales at GENBAND, who spoke at this week’s Perspectives14 event in Orlando.

GENBAND is also helping service providers respond to market requirements with real-time communications solutions, and products that support cloud strategies and enable virtualization and more agile networks.

“People think you’re following a trend, but in reality you’re following market forces,” Pugerude says. “That gives you a lot of confidence in your direction.”

In his speech this week at GENBAND Perspectives14, Pugerude also highlighted the company’s software-only QFlex solution, a mediation offering that normalizes traffic from customers’ SIP trunks before passing it on to the service provider core.

He also mentioned a new distributed session border controller called the Q50 that GENBAND now has in beta, and will make generally available in the fall. The Q50 is noteworthy, he said, because it allows carriers to scale signaling and media independently, given signaling typically requires far less capacity than media.

And he referred to NUViA, a hosted telephony offering that gives enterprises and carriers access to an array of PBX and UC features. Pugerude says NUViA, which is available to service providers on a white-label basis, is akin to a phone company in the cloud. 




Edited by Maurice Nagle

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