Real Time Communications Featured Article

GENBAND Gives Perspectives14 Attendees a Taste of KANDY

June 11, 2014

The arrival of the over-the-top application and the connected consumer has changed the game both for service providers and for businesses of all types. The new, quick rate of change means organizations need to get solutions to market more quickly, and deliver better and faster customer service. GENBAND is addressing all of the above with a new solution called KANDY.

KANDY, which is being previewed this week at GENBAND Perspectives14 in Orlando, is a platform-as-a-service that allows service providers like telcos to expose their network resources using APIs, SDKs, and Quick Starts so developers can more easily leverage them to bring real time communications to their applications.

The great thing about KANDY is that it enables businesses to connect with their customers in the places they choose to be and work, and it allows them expedite the introduction of real time communications features in the interfaces of their choice by providing an array of network resources in ease-to-use building blocks. Importantly, it also allows GENBAND’s customers – the service providers – to insert themselves into the OTT application value chain.

KANDY changes everything – it lets you build an OTT experience “LEGO style” using only the components you need, Roy Timor-Rousso, CEO of GENBAND fring, explained today at the Orlando event. It also lets companies be the service providers or developers and quickly bring new over-the-top services to market and customize them to address particular customer needs.

Adding real time communications to an application has traditionally required specialized skills, but with KANDY, GENBAND explained, developers’ tool belts just became much more powerful.

In a presentation yesterday in which he stated, “resistance is futile” and wore Willy Wonka-style glasses, Paul Pluschkell, executive vice president of strategy and cloud services at GENBAND said KANDY will help create new business models and new consumption models.

During this session, Pluschkell and his colleagues demonstrated how KANDY can help bring together customer transaction history. This demo showed a scenario in which a customer had a check that didn’t clear, so he was overcharged. The customer was able to connect in real time via video chat with a representative at his bank, who was able to fix the issue immediately.

Another demonstration highlighted a sporting goods retailer that uses crowdsourcing to enable online shoppers to get information in real time from others who have purchased the products they are considering buying. Shopper can use the same app to contact customer support, tapping once to launch a real time video interaction. KANDY was used to bring real time communications capabilities to all of the above, in the process reducing friction in the sales process.

KANDY and WebRTC, another technology of which GENBAND is a big proponent, are also useful in bringing real time communications to dispatch and field service applications. GENBAND this week highlighted a transportation service for elderly patients called DriverBuddy, which allows drivers and dispatchers to video chat, and access geolocation information for routing purposes.

“A big portion of KANDY is WebRTC,” Brad Bush, GENBAND executive vice president and chief marketing officer, said during his speech today about WebRTC Use Cases.

Companies of all stripes are struggling to deal with the rapid rate of change, and with competition, said Pluschkell. KANDY gives those companies the ammunition to address that change and the fact that the always-on customer now has a lot of power in the marketplace. He described KANDY as “innovation in a box” that enables organizations to share and be shared.

KANDY will launch officially in September. GENBAND is currently accepting a limited number of early customers for KANDY.

Edited by Stefania Viscusi

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