Real Time Communications Featured Article

ClearBlade Enables Collaboration & Opens Enterprise Data to Mobile, IoT

June 11, 2014

ClearBlade is at GENBAND Perspectives14 this week – as an exhibitor and sponsor –talking about the ClearBlade Enterprise platform it launched in April and providing RealTimeCommunications with a snapshot of the solution it will officially announce next week.




Michael Voellinger, managing director at the company, explains that the ClearBlade Enterprise platform takes everything behind the firewall and makes it easily accessible to mobile and the Internet of Things. That way, developers don’t need to understand COBOL and other programming languages. Next week, Voellinger says, ClearBlade will officially take the wraps off a developer solution that leverages the company’s API to pull back-end data into applications.

At the moment, two retailers are in beta with these two solutions, says Voellinger.

Here’s one example of how they can be used. Say a customer walks into a store with that store’s app loaded on his or her smartphone; that retailer has installed iBeacon at its store; the ClearBlade solution executes a transaction to identify that customer as he or she enters; then it launches a group chat to share that customer’s information with employees in the store; and the customer can also be invited into the group chat to share with store staff what he or she is shopping for.

Other applications for the ClearBlade technology address HR, procurement, and provisioning applications within big insurance companies, adds Voellinger.

But whatever the use case, Voellinger says, it’s all about collaboration.

Going forward, he adds, ClearBlade expects to roll out additional vertical/point solutions. Look for one new one this year and three next year. Transportation and logistics will be the focus of the additional solution coming out later this year, he says. The three solutions coming in 2015 will be all about health care.

Voellinger emphasizes that despite all the new tools and technologies available, it’s important that businesses understand they don’t need to throw away their existing data. There’s tons of data sitting on old databases behind firewalls that organizations can leverage to enrich experiences in mobile and the web.




Edited by Maurice Nagle

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