“Human contextual interaction is what WebRTC is all about,” Brad Bush, chief marketing officer of GENBAND said at the company’s Perspectives14 event happening in Orlando. HTML5 with WebRTC business models are in their infancy and there are over a billion WebRTC-enabled endpoints, he explained.
While the data channel is a major factor – allowing tremendous things to be done, there are downsides too.
For now at least, there is no support in Microsoft IE and Apple Safari. Standards issues may pop-up too, but it seems these will be worked out.
Signaling may be another challenge to face, but Bush said he believes this will also be worked out.
The standard is not quite 1.0, he explained, but there is still lots of uptake. Even analysts believe there will be four-million endpoints in the next few years.
Bush also said he believes M&A activity increasing and even cited a recent mainstream article on WebRTC in The Economist.
GENBAND is bridging the Telco and Web world through a WebRTC gateway which handles NAT, security and other things a carrier needs to deploy a solution. The company also has a WebRTC client which is a mirror image of what you can use on a tablet - such as the ability to escalate a conference call to a video call.
The benefit to a carrier is being able to provide solutions that are used by a larger range of devices. Moreover, the training you do once, doesn’t have to be repeated and there is no need to have browser plug-ins which means less security issues and hassles with IT departments who lock down devices.