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GENBAND Demonstrates NFV-Enabled Distributed Session Border Controller Solution

June 11, 2014

GENBAND is a privately held company that makes Internet Protocol (IP) multimedia application software and infrastructure products for fixed wireline, mobile and cable network service providers, in addition to large enterprises. The company was formed in 1999 as General Bandwidth. It has major operations in 50 countries and works with about 80 of the global top 100 network operators.

Perspectives14 Customer and Partner Summitis is a conference that brings together attendees from virtually every region of the world. It is intended to have the brightest minds in the technology, networking and service provider communities come together in a unique forum sharing the latest trends, issues and opportunities affecting the communications landscape. It is taking place this week in Orlando, FL.

Yesterday at the Perspectives14 Customer and Partner Summit, GENBAND, announced that it would demonstrate the power of its Network Functions Virtualization (NFV) enabled Distributed Session Border Controller (D-SBC) solution.Service providers are looking to use NFV to build dynamic, virtualized networks with application and content awareness so they can deliver new and innovative services to subscribers.

BG Kumar, who is the chief product officer at GENBAND, said “The D-SBC represents a significant milestone in implementing GENBAND’s vision of NFV and cloud deployment as it enables a rapid evolution to cloud-based signaling solutions that leverage elastic scalability to generate cost savings and time-to-market benefits. We are committed to bringing the benefits of this new distributed architecture to our customers, with the potential to generate substantial CAPEX and OPEX savings, including the improved energy efficiency gains driven by the high performance AMS platform.”

Companies should be able to realize substantial operational and capital expense reductions by using D-SBC. This can be achieved because the GENBAND D-SBC architecture leverages Advanced Media Software (AMS), along withIP signaling capabilities, offer network operators significant capital and operational savings.

The D-SBC can also provide operators a certain amount of flexibility in terms of deployment. This comes through enhanced capabilities to share media and transcoding resources, centrally managed sessions and improved network resiliency.The new SBC is scheduled to go into full trials sometime during the third quarter of this year.

Network operators are looking to NFV as a way to keep up with the rapidly changing demands brought on by such trends as mobile computing and the cloud. There is also the growing challenge from such over-the-top (OTT) threats as Google and Skype. Over the years, network operators have built up legacy infrastructures that are now unwieldy, based on expensive proprietary hardware, not to mention the fact that they are timeconsuming when it comes to programming them, this leads to long service development cycles.

NFV and software-defined networks (SDN), can enable organizations to create networks that are much easier to program and manage. This is mostly accomplished by taking the network intelligence and various network functions, such as load balancing, firewalls and intrusion detection, which currently reside on complex, expensive switches and routers, virtualizing them and running them in software. With NFV telecoms will have the ability to run their networks on less-expensive, off-the-shelf hardware.

The idea is that GENBAND’s D-SBC solution will enable independent scaling of signaling, media and transcoding resources, which in turn, will provide industry-leading performance but with a much smaller footprint.


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