Real Time Communications Featured Article

mPortal CEO Discusses the Benefits of Customer Interaction, WebRTC, Lean Product Management

June 16, 2014

Having access to those who use your products so you can understand their needs, and building targeted solutions that can be expanded – rather than boiling the ocean, are two important components in creating a successful enabling technology business.

That’s the word from D.P. Venkatesh, founder and CEO at mPortal, whom RealTimeCommunications met with last week at GENBAND Perspectives14 in Orlando.

“Our relationship with GENBAND is great because we feel it is important for us to have direct end user interaction because they understand the market,” said Venkatesh. “And GENBAND has been very gracious [about letting us do that].”

GENBAND has licensed the mPortal SPRINGBOARD platform to power its SMART OFFICE solution for service providers. SMART OFFICE is the name of a set of business services delivered as a full hosted UC solution. 

mPortal is focused on mobile experiences across connected devices. Specifically, it sells a mobile cloud platform that can recognize what device and operating system a person is using, and to what services they have access. That way, the platform can allow for proper authentication of that user and help deliver content in the correct format. The company also offers integration with carrier infrastructure and back office systems, and can provide customization. And its staff of user interface designers helps service providers help streamline the customer experience interface for ease of use.

Venkatesh said mPortal also does native clients and – like GENBAND – is a proponent of WebRTC, offering a WebRTC front end for its platform. WebRTC, he said, is a great way for mPortal to leverage what it’s already done in the cloud.

As noted above, mPortal is also a big believer in lean product management and lean customer experience. Rather than launching a big bang product that addresses 100 percent of customer requirements, said Venkatesh, it’s best to build the minimal viable product and constantly add functionality. That way, he explained, you can use the feedback loop to see what works and what doesn’t. 

Edited by Maurice Nagle

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