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GENBAND Helps Carriers Go Over-the-Top with WebRTC

July 14, 2014

It’s no news to anyone that the telecommunications market has been undergoing a technology revolution recently. While we see the changes in new media, new devices and new enterprise capabilities, it’s important to understand what’s going on behind the scenes with service providers and carriers. These changes are a bit less obvious to end users, and many of them center around open standard WebRTC, which allows for easy browser-to-browser voice, video and collaboration sessions with no need to download plug-ins.

At the recent WebRTC  Conference & Expo event in Atlanta, Carl Ford, CEO of Crossfire Media took a few minutes to speak with Brad Bush, CMO and EVP of networking solutions provider GENBAND.

“We’ve been involved with WebRTC for three years, when we started development on our WebRTC gateway called SPiDR, and earlier this year, we put out our SMART OFFICE client on WebRTC,” said Bush. “[We also recently announced] Kandy, which is our [platform-as-a-service] development platform for WebRTC. So we’re really excited about everything that’s going on in WebRTC and GENBAND’s participating just about every way we can.”

During GENBAND’s history, the company has done a lot of work with carriers to master the proverbial “last mile” in enterprise communications. Ford asked Bush how WebRTC can assist carriers in improving the service offerings for their clients. Bush noted that the company sees a strong use for WebRTC for carriers, and recounted GENBAND’s purchase last year of Israeli VoIP pioneer fring. In can help carriers compete in so-called “over the top” (OTT) content, which refers to audio, video, and other media carried over the Internet that doesn’t require multiple system operators to distribute the content.

“We bought fring last year and we are seeing that the carriers really embrace competing with over-the-top, and maybe even cannibalizing some of their own services, because they’re losing it anyway,” said Bush. “So we let them white-label over the top, and we’ve included a WebRTC client in that fring over the top service.”

Bush says GENDBAND sees this as a major driver for the carriers to be able to compete with over the top and to compete with these services that are attempting to steal their business with clients, with WebRTC-like clients or with other types of clients whose attraction is that they give users the freedom to use communications where and when they want to use them.

“I think that’s one of the promises of WebRTC,” Bush noted. 

Edited by Stefania Viscusi

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