Real Time Communications Featured Article

SPS Helps Businesses Benefit from the Best of UC, Real Time Communications

July 21, 2014

There is a wealth of unified communications options on the market and businesses that adopt a best-of-breed strategy to meet their UC needs can enjoy the right tools for the job and avoid vendor lock in and premium costs. That’s the word from Jim Maynard, executive vice president and general manager of Strategic Products & Services, a unified communications systems integration firm and GENBAND reseller.

“All the big players will offer their version of an end-to-end solution, but our experience is that none of them does all the individual pieces the best,” says Maynard.

SPS can help businesses that take a best-of-breed approach to UC bring everything together to create solutions that include contact centers, managed services, networking, telephony, and videoconferencing – or some combination thereof. The company can guide organizations through pre-engagement design, help them in deployment, and deliver support during and after installation.

Working with an integration and optimization expert is especially valuable when it comes to real-time communications, says Maynard. That’s because real-time communications is significantly different in terms of its impact on network infrastructure and other applications running on that infrastructure than are popular existing communications mediums such as e-mail and text. Sure, newer UC platforms like Lync can allow a user to easily move from voice to video, Maynard comments, but if the corporate infrastructure is not ready for that kind of scenario, “it can be anarchy.”

Businesses implementing UC solutions should know that adding unified communications – particularly solutions that enable real-time communications – entails more than simply activating a new enterprise application, upgrading the plumbing, and/or putting a new endpoint on a desk. They need to look at how people within their organization will use that application or those applications, and how the applications will support key business processes like quote to cash. They also need to figure out what special requirements those applications will place on the network and related resources such as memory and storage, so they and their partners can optimize the infrastructure to address those requirements.

Organizations small, medium, and large rely on SPS to guide them through these efforts.

“We walk customers through a decision process that is solution-centric, not vendor-centric,” says Maynard, and that enables them to leverage their existing investments while benefitting from new solutions on the market.

Edited by Stefania Viscusi

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