Real Time Communications Featured Article

ATLAS Talks Future of Real Time Communications

July 23, 2014

Communications in the workplace, and anywhere for that matter, is benefiting leaps and bounds from the proliferation of mobile devices and UC technologies. This not only means no longer being tethered to a desk at one central location, but it also means businesses can cut costs and achieve success in a faster, more efficient manner.

Atlas Communications Technology , which operates globally and has been in business for the last 17 years, understands the changing dynamics of today’s business world and offers support – from professional services to cloud and managed services, to help businesses achieve their goals.

I recently caught up with Indrajit Ghosh (I.G.), Co-founder and Chief Technology Officer at Atlas, to find out more about the company and its vision on real time communications and the future.

According to I.G, the company’s vision, when it comes to communications, is a real understanding behind what drives people to communicate. In other words, why are you picking up the phone? Who are you calling?  – and from there, figuring out how to embed and automate those communications into intelligent business applications that will drive real time communications that cover all modalities (IM, Chat, Email, Video, and Collaboration) regardless of device, location or time of day.

That vision is better summed up as “Real-Time, Context-Based, Event-Driven, Multi-Modal, Device-Agnostic Communications.”

Just as email has evolved to now offer ubiquitous communication, the goal is for UC to be available across all different form factors. This, I.G. said, is where the challenge is, because there are so many different vendors and technologies in today’s market.

“It’s all about collaborating and having the right context and data to share and being able to collaborate and seamlessly connect across different platforms. In a mobile world, we aim to securely extend your office experience anywhere, anytime, and on any device.”

“Right now there isn’t anything available that everyone can use across the board. That’s where the work ahead lies for us collectively in the UC and real time communications industry. “Over the next three to five years, trends that will help get us there include increased BYOD adoption and usage of the cloud.

From a business perspective, the cloud is a very attractive proposition, especially for the cost conscious, because you can move all aspects of your communications needs into an Op-Ex, subscription-type arrangement, which almost eliminates capital outlay, and has the added benefit of disaster prevention.

Along with this, comes the need for risk mitigation. The need to operate an environment 24/7 is critical for some businesses, and the cloud can provide a resilient backup to their premise based communications needs.

Even if the big enterprises continue to have their own data centers, we may see them offload the non-mission critical processing and applications to a trusted cloud provider in the future.

One area where the UC trend is currently gaining steam is in the capital markets industry, which Atlas serves. According to I.G. there is an enormous amount of interest building after lacking innovation for several years. The migration to SIP and WebRTC trading communications means Atlas can seamlessly and securely consolidate and deliver communications from the cloud, extend it to mobile devices, and embed communications into the trading lifecycle, all while cutting an enterprise’s cost. Where it was cost-prohibitive before, trading is no longer confined to a fixed location, and can now be integrated with the rest of the organization’s ecosystem while meeting compliance needs from pre- to post-trade.

Edited by Adam Brandt

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