Communications has been, and seems to be, continuously evolving from wired phones to mobile, social, VoIP, WebRTC, SIP, video, HD, cloud etc. Many in the enterprise and carrier space don’t have the luxury to ignore these trends - they need to be able to deliver real-time communications across networks, access types and across endpoints
The question is, how do you extend real-time communications across diverse systems and technologies? Communications is no longer just a voice call between parties over a closed telephone network, it is a dynamic and ubiquitous interaction that traverses diverse systems, applications, and devices combining voice, video, text, images and data.
GENBAND believes this trend requires a new end-to-end session management , and to make this vision a reality, GENBAND is introducing a Session Grid framework to help enterprises and carriers accelerate the delivery of next-gen communications-enabled applications and services and make them more efficient and productive – boosting the bottom line.
Brad Bush, the company’s CMO says this new initiative allows the session type to be known so service quality can be managed properly and delivered from the network or the cloud. This is important as communications increasingly become integrated into business processes and need a stateful transition of sessions between text, voice and video.
The Session Grid framework has taken into account the need to allow mobile, web and fixed Telco communications to be bridged, allowing session orchestration for the aforementioned integration of communications into applications and services.
The company sees the Session Grid framework as the foundation for its real-time communications solution portfolio which includes software-based application servers, session security and control elements, WebRTC gateways and full function UC clients and gateways. There is an interworking, management and federation layer which bridges various networks and solves real-time communications incompatibilities requiring SIP messaging normalization across a variety of signaling methodologies (SIP, Diameter and REST/WebRTC), media transcoding, encryption interworking, and OTT service peering. Moreover, it handles session routing, policy, visibility, experience and programmability – allowing external applications to fully manage and control real-time communications through an API.
Bottom line, it doesn’t matter where the session originates, on a browser, a mobile or within a business workflow, GENBAND’s Session Grid claims to handle any real time communications requirement a customer has.