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New Report Examines Market Trends for Cloud RTC Platforms

September 12, 2014

Recently, Smith's Point Analytics released new research in a report titled, "WebRTC and CloudRTC Platforms: Communications as a Feature."

This report is designed to define and forecast the market for Cloud Real-Time Communications (RTC) Platforms or tools that enable web and mobile developers to integrate messaging, voice and video calling into their applications. It seems that disruptions in the communications ecosystem are creating this new market opportunity.

The report surveyed 627 developers and was executed in partnership with Developer Media. It shows that about 56 percent of mobile developers are either currently, or are interested in integrating communications into their applications. A majority of mobile developers definitely want communications services such as messaging, voice or video as a feature of their applications.

Thanks to the opportunity that CloudRTC is creating it is forecasted that we can expect this new market to reach the $4.5 billion mark by 2018. In essence, Cloud RTC Platforms are cloud services designed to give mobile and web developers the ability to integrate communications into their applications with just a few lines of code.

By using representational state transfer (REST) APIs and SDKs, CloudRTC can enable developers to easily integrate voice, messaging, as well as video calling into mobile and web applications. This in turn would support more contextual conversations.

It seems like we can expect to see some fierce competition from this market. This will lead to Web and telecom software vendors bringing new solutions into the ecosystem. The expectation is that there will most likely be a great deal of competition between gateway vendors bringing WebRTC gateways to market.

The results of the survey show that developers were willing to pay for better quality of service and reliability, but at different rates. For instance, they are willing to pay the weighted average premium of 14 percent for voice, 18 percent for messaging and 20 percent for integrated video and voice. Obviously, we can expect that vendors with a background in telecommunications will be in a better position to provide a higher quality of service while companies with roots in the web will be better able to interface with developers.

At this stage of the game, it is difficult to judge the business case for this technology. This will be an ongoing process to make more developers aware of the possibilities of CloudRTC. We are seeing Cloud RTC Platforms making major headway this year making it an important year to develop mainstream adoption of in-app communications. 

Edited by Alisen Downey

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