Real Time Communications Featured Article

Why NFV Matters in the New App-Happy Economy

October 03, 2014

When asked, “What do applications and network functions virtualization have in common?” Sanjay Bhatia, senior director of solutions marketing at GENBAND said, “NFV, along with cloud and software-defined networking, provides communications network operators with the elasticity, orchestration, and scalability to bring new applications to market quickly and easily.”

The company is leveraging cloud, NFV and SDN technology, and working with other members of the ecosystem in these areas to offer an integrated, end-to-end solutions that will move service providers into key player roles in the new application economy.

In addition to NFV Virtual Network Functions, KANDY and Session Grid are among the additional offerings that GENBAND brings to the table on this front. Session Grid is an end-to-end IP communications framework, which seamlessly brings together communications involving all media types, protocols, network varieties and endpoints. Creating a bridge between enterprise, Telco, and web domains, SESSION GRID provides rich session orchestration capabilities to enable dynamic interaction that traverses diverse applications, devices, networks (including cellular, Ethernet, Wi-Fi, etc.) and systems that combines voice, video, text, images and data. KANDY, meanwhile, is a platform-as-a-service that Bhatia explains is all about enabling service providers and their partners to quickly and easily create applications with embedded communications functionality and integrated workflows. It packages all the pieces entailed in real-time communications enablement together so business software providers, long-tail developers, network service providers and systems integrators can quickly and easily expand existing offerings or introduce new ones.

Beyond just delivering product, however, GENBAND is about helping service providers create complete solutions that will allow them to get to market with new apps as soon as possible, explains Bhatia. So it’s working closely with other key members of the NFV ecosystem to deliver tightly integrated solutions. For example, just last month GENBAND joined the Intel Network Builders program, which is designed to accelerate the deployment of NFV and SDN solutions.

Edited by Stefania Viscusi

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