Real Time Communications Featured Article

Samsung Highlights Innovation in Mobile

November 11, 2014

It can be argued that Samsung has gone from following Apple’s cue, to taking the lead when it comes to smartphone and mobile technology. That is one reason why Samsung’s Developer Conference, which started today at San Francisco’s Moscone West Center, is sold out. Those in the know want to keep up with the latest innovation around Samsung technology.

While there are many examples of Samsung taking the lead in the mobile space, one need only look at the iPhone 6 and how Apple aped Samsung’s emphasis on mobile devices with larger screens. Or look at Knox, its enterprise mobile security solution that beat Apple to the punch long before Apple penned a deal with IBM to embrace the enterprise market.

Samsung is also leading the way in more mundane ways, like the Samsung Mobile Care solution. Plenty of folks, from corporate clients to consumer customers, have found that their pricey smartphones are suffering untimely accidents and not lasting long enough. Samsung Mobile Care offers extended warranties up to three years, and useful services like accidental damage and handling that ensure its smartphone customers are insured even when there is water damage or a cracked screen on their phone.

There are a number of nifty technologies and innovations at this year’s Samsung Developer Conference, both originated within Samsung and offered up by the vendors and speakers on hand.

One of those technologies on display at the show is Kandy, GENBAND’s disruptive platform-as-a-service (PaaS) for real-time communications.

Kandy enables service providers, enterprises, software vendors, systems integrators, partners and developers to easily add real time contextual communications to their offerings. By giving developer-friendly access to GENBAND’s real-time communication toolbox in the cloud, Kandy positions developers to offer rich, scalable, contextual communications in an aggressive time-to-market and within a cost-effective subscription business model.

One of the developers taking advantage of Kandy is SAP - which is using the PaaS for its SAP Cloud for Customer application. Cloud for Customer helps marketing, sales and customer service teams work with real-time customer data.

SAP is using the Kandy platform to enhance the customer experience and bring contextual unified communications to its customer engagement offering.

Edited by Stefania Viscusi

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