Real Time Communications Featured Article

Developers Learn How to Enter OTT App Value Chain with KANDY

November 13, 2014

The idea that real-time communications is a topic of serious conversation would be confusing to those who brought us the nationwide landline. For the first time in history, people across miles could communicate in real-time, eliminating the wait time between messages common with previous platforms.

This dawn of real-time communications set the framework for an ecosystem that would take generations to develop, and we’re just at the beginning. Developers and telcos alike are still examining this brave new world of opportunities to best understand how user demands are changing and the best way to stay ahead of these trends in order to remain profitable.

For companies like GENBAND, it wasn’t difficult to see the writing on the wall. Real-time communications meant more than just connecting voices – it meant providing common platforms across applications to stay connected in real-time, no matter the channel. As video continues to be the pervasive technology at play, it tends to be the one that gets the most attention.

Still, app developers need a way to access networks and extend that real-time capability across the platform. If they are using KANDY, the capability already exists, thanks to GENBAND ingenuity. This platform-as-a-service allows telcos to expose their network resources using SDKs, APIs and Quick Starts so developers can leverage them to effectively bring real-time communications to their applications.

KANDY enables businesses to connect with customers in the very places they choose to live and work, enabling them to introduce the demanded real-time features into the interfaces they want through a variety of network resources. GENBAND customers and service providers can also use KANDY to insert themselves into the Over the Top application value chain to drive new revenue sources.

Developers can also take advantage of the fact that KANDY allows for a LEGO-style approach to building the OTT experiences, using only the components they need. This speeds time to market and allows for customization so as to better meet customer needs. With KANDY in their tool belts, developers become that much more powerful.

To learn how, GENBAND is offering interested developers a free webinar as an introduction to KANDY. Getting Started with Kandy is scheduled for Thursday, November 20, 2014 at 11:00 AM CST. If you’re a developer and want to learn how to make KANDY work for you and your revenue model, this is one event you won’t want to miss. Register for your spot today.

Edited by Stefania Viscusi

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