Real Time Communications Featured Article

GENBAND fring Opens New Israel Office

December 16, 2014

One of the biggest moves for GENBAND in its push toward real time communications was its acquisition of Israel-based fring.




A year later, Real Time Communications World revisited the acquisition to follow up on its progress and see where things were headed.

At the time, GM Roy Timor-Rousso said fring and Kandy were important pieces in the real time communications puzzle because Kandy APIs and SDKs are going to be used to operate fring services and the fring brand.

Fast forward to today and we’re already seeing the expansion of operations in Israel and the region.  A move the company says is key to its global success.  

GENBAND’s new Tel Aviv office, located in the hi-tech area of Petach Tikva, held a grand opening event on December 9, 2014. 

David Walsh, President, CEO and Chairman of GENBAND, together with Mark Pugerude, President of Global Sales and Bita Milanian, SVP of Marketing Communications (pictured below) joined Rousso and the rest of the GENBAND fring team for the ribbon cutting to celebrate the new office.

Tel Aviv is an area well known for software development and the new office will help the company to capitalize on the rapidly expanding markets and positive growth happening at the moment.

According to company officials, fring’s Israeli workforce has more than tripled since the acquisition.

Petach Tikva is regarded as one of the newest tech hubs and the new office space was uniquely designed as a free-thinking and open area to foster group collaboration and innovation and was also designed to easily accommodate future growth.

“We’ve been able to take a lot of the innovation already made possible in the region by companies like fring and now really leverage the vast tech talent in the area and give them a place to further expand and develop innovations,” said Walsh. 



Edited by Maurice Nagle

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