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Businesses' New Goals are Shaping Their Communication Needs

January 12, 2015

The variety of ways workers can communicate with one another in 2015 is truly breathtaking. In a few short decades, we’ve gone from three communication methods – in-person, telephone and postal mail – to a nearly endless variety of media that work singly or in combination with one another. We can receive voice mails as text messages. We can video conference, one-to-one or in groups. We can send text messages that will follow us wherever we are, and on whatever communications media we are nearest.

This has had powerful implications for business, which is increasingly not a 9:00 to 5:00 process wholly contained in a single geographical location. Communications today need to be in real-time, they need to be immediate, they need to find us and follow us, and they need to span the globe.

A recent infographic produced by uSamp Research on behalf of RingCentral emphasizes how attitudes are shifting among top management. Entitled, “Business Communications are Always on in 2015,” the infographic was created from a survey of full-time upper management decision makers from 508 businesses of all sizes. Among the findings include:

The importance of communications on business. According to the infographic, 97 percent of managers believe that communications impact daily tasks.

Few people like in-person meetings anymore. Ninety-three percent of respondents said they prioritize new solutions over in-person meetings.

Nobody likes listening to voice mails. Listening to voice mails – like listening to someone on a telephone call – seems to eat up time people don’t have. According to the study, 82 percent of respondents prefer receiving voice mails as text messages.

Multiple devices. Eighty-five percent of respondents said they rely on more than one device for a majority of their work.

Collaboration is key. Collaboration among workers is critical, and tools that enable this are being widely adopted across enterprises today. According to the infographic, 44 percent of managers want to see wider adoption of internal communications tools.

The wide deployment of these newer communications tools will help companies meet their twenty-first century needs. Better communications tools can help workers connect from anywhere, working remotely or from home, and can keep people connected even when their working hours don’t match perfectly.

Remember those days when everyone arrived at the office at 8:55 and departed at 5:00, and meetings and collaboration happened only in conference rooms? Those days are gone. Companies that aren’t ready for the implications of the next generation of communications will fall behind quickly. 

Edited by Stefania Viscusi

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