Real Time Communications Featured Article

Atlas Communications: The Power of the Cloud

January 14, 2015

Businesses today – both large and small – are faced with a fundamental question of what the next move is for operations to guarantee success. Not just for today – but a solution that is going to beneficial in the long term and can adapt to changes.




Cloud offerings are quickly becoming the go-to option for many because they allow a business the chance to have features and functionalities either not previously possible, or that weren’t financially feasible.

But it’s not as easy as just deciding to move to the cloud and suddenly everything is fixed. Especially for large enterprises and those with operations in financial services or healthcare, there are numerous factors  -- from security to compliance and even flexibility -  that need to be considered.

Atlas Communications Technology understands this need and provides private, secure, hosted communications as a service primarily geared to financial services market with solutions also available for others like healthcare and service provider markets.

I caught up with CTO Indrajit “IG” Ghosh, to chat about the cloud, its importance in the market and how Atlas is answering the call.

As businesses face increasing challenges with resources and CAPEX pressures, Ghosh noted they are gravitating more towards “as a service” offerings – which is essentially what the cloud is – providing the solutions enterprises need to run their day to day businesses. This, Ghosh said, is becoming a very powerful option and everyone from mid-market to larger enterprises are readying to get on board.

One of the main things driving excitement in this space is the how differently the data center of today operates.  Ghosh noted that now, the whole data center is driving these hosted applications and solutions and functions as a nerve center. Here, he noted, you can plan, build, design and operate. Even for those not in the IT and managed services business, such as a bank or a hospital, it has become important to stay on top of these changes  and ensure your data center has the capacity to grow and be secure.

This is where the cloud comes in Ghosh said. If you don’t have the internal staff to do this, that’s when you need an MSP that understands all of those complexities and all of the requirements for today, and those coming down the line, and is able to provide that as an OPEX-based model.

While this is the heart of where benefits can be found in a managed offering, the reality, Ghosh pointed out, is that there is no “magic bullet” in terms of what the right combination is.

Every organization’s needs are is different.

“I’m a big believer of select sourcing, which means some organizations, for a variety of reasons (capabilities, financial issues), may have to keep some stuff in-house to keep control. But there are also a host of other functions they can get from a partner – that hybrid approach makes sense for some, and then there are other firms where it would make the most sense to get the entire service from an MSP.”

Atlas offers a Solutions Center that gives partners and clients a chance to see cloud offerings in action.

This, Ghosh noted, is a very tangible way to be able to bring context to the cloud communications experience.

The Solution Center goes beyond just PowerPoints and charts talking about the benefits, but it gives partners a chance to take hosted services for a ride so they can see how it would perform. By setting up a pilot, doing demos, offering a proof of concept,  partners can understand how things like SIPaaS , UC, Trading as a Service, etc., would overlay without disrupting their performance.

“We’re able to highlight how all the parts and pieces come together with our solution and we are able to be transparent about what the cloud is exactly and as a result, demystify any fear or stigma around the cloud."

“Most organizations, from a cloud perspective, are really focused around delivering the UC licenses and applications, but there are a lot of other parts and pieces required for the customer to put the entire solution together but there are some holes and we feel we’re able to provide the comprehensive package.”

Specifically, for hosted communications, Atlas is building a real time communications hub in Jersey City that Ghosh said gives the company, “a chance to bring the concept of RTC peering along with a mix of cloud service providers and federate and offer that complete ecosystem as a service. Which I think is very powerful.”




Edited by Maurice Nagle

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