Real Time Communications Featured Article

Bringing An Expert Eye to Your WebRTC Implementation

January 20, 2015

WebRTC is an exciting new technology that enables organizations to build real-time communications capabilities into new and existing applications so those outfits and their customers can connect easily and without the end users having to download plug-ins. It makes real-time communications a whole lot easier – both from the end user perspective and from the perspective of the organization. Still, WebRTC is a relatively new thing, and integrating any new technology into enterprise communications requires a thorough examination as to how it fits in with a company’s goals, network infrastructure, and processes.

So businesses that are looking to implement WebRTC can benefit from the expertise of a partner that is well versed in how an organization can and should implement and make the most of its WebRTC capabilities.

WebRTC Strategies is an example of a company that can provide organizations with strategy assessments to understand how WebRTC will impact their business processes, policies, and networks. The firm – which is headed up by WebRTC pioneer Phil Edholm – can also prototype and implement WebRTC services for clients.

New York City-based boutique business Tri Mil Consulting also delivers services related to WebRTC. The company, lead by Jeffrey Singman, got its start with WebRTC by creating a WebRTC-enabled website (using tools from GENBAND) for his wife’s retail business Toy Genius. Now Singman and Tri Mil are offering up their real-time communications website experience to other retailers and companies in other verticals.

As indicated above, there are many verticals and use cases that can benefit from WebRTC. That includes advertising, customer care, recruiting, retail, and security services.

Amazon’s Mayday button is probably the most high-profile application of WebRTC. The online retail leverages WebRTC to enable Kindle e-reader users to trigger video interactions with live agents with a simple click of a button on their devices.

This kind of WebRTC-based click-to-call capability, however, could be built into any device or website.

Building it into a website could allow a retailer (like Toy Genius, as one real-world example) to interact with and guide online visitors as they browse and buy products. It could also enable a university to more easily connect with potential students and their parents during and after the admissions process, or aid any organization to do recruitment via real-time video capabilities.

Edited by Stefania Viscusi

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