Real Time Communications Featured Article

Connecting in Real Time with Vidyo

January 29, 2015

A global leader in video collaboration, Vidyo strives to change the way people connect. One key disruption in communications today is WebRTC technology providing the enterprise, customer or agent real-time communications and allows for a closer relationship amongst the three.

Vidyo’s VP of Strategic Marketing Mark Noble spent some time with TMC Group Editorial Director Erik Linask at WebRTC Conference & EXPO V to discuss the state of WebRTC today, and what the future may bring in the space.

 The first question many ask about WebRTC is in regard to adoption. Noble notes, “the really exciting piece here is the evolution of talking about technology and people arguing about codecs and that sort of thing, to now the focus really being on application, which is where the rubber meets the roads and people see the real value in it.”

Noble notes that WebRTC is great tool to utilize to build a stronger bond with the customer through what he refers to as, “richer interaction.”

As for tests cases for this burgeoning technology there are many.  Noble notes a client of his that provides online medical assistance through video interactions—in a matter of months the service had over 1.5 subscribers. In the financial realm, many people no longer go to the bank and have regular face to face interactions with tellers or branch managers, WebRTC and video interaction bring that back. Finally, education is experiencing explosive growth in the application of WebRTC, and noble credits this to WebRTC becoming more mainstream. The overarching point that Noble makes quite clear is simple, there is “definitely an appetite for this.”

WebRTC has two core value propositions. The first is the notion of “braindead” simplicity. The ease of clicking a button and poof: real-time interaction. Secondly, integration of video communications as people use and need it. Noble illustrates, “when I’m going through a workflow and I need to communicate with somebody, I want to do that in the context of that workflow. I don’t want to have to leave that and go do something else to make that happen. It just makes things easier, it makes me more productive and it becomes far more natural.”

Much like the IoT, there is no official standard for WebRTC development. Likening this struggle to the classic “VHS vs. Betamax” conundrum, Noble proclaims, “from Vidyo’s perspective it doesn’t matter what WebRTC technology you use. We’ll be able to pull them together with the infrastructure.”

The future is bold and bright for WebRTC, only time will tell what innovation, understanding and developments take place in 2015—guess we’ll just have to wait and see.

Edited by Alisen Downey

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