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Real Time Communications Week in Review: GENBAND, Software Advice, Tech Mahindra

February 07, 2015

If all the bad weather of late has been getting you down, a bright spot in the field comes from real time communications. A flood of news hit this week with all the punch of a blizzard, but with a lot less shoveling. With another week behind us, meanwhile, and another weekend on hand, it's a great time to take a step back and consider the events of the week that was. That's a process made much easier with our Week in Review coverage, so settle in and let's have a look at how the week went down!

First, we had a look at the growing interest around telemedicine solutions. A study from Software Advice showed that among users that had never used telemedicine before, there was a clear interest in starting. What's more, those who had used such things before were more than ready to do so a second time. There were clear benefits afoot, including massive savings and increased satisfaction for users, while few negatives were cited, including a reduced feeling of personal connection.

Next, Tech Mahindra stepped in to become one of the newest partners in GENBAND's Kandy Partner Ecosystem. With Tech Mahindra in place, according to reports, GENBAND is now able to work on several projects with the organization, working to bring a set of "disruptive technologies" into the market. Tech Mahindra, meanwhile, was interested in joining in with GENBAND because of Kandy's versatility in the field, combining, as Tech Mahindra head of product engineering Ranganath R. Iyengar said, "...a carrier-strength backbone and a leading-edge PaaS...."

It wasn't just business, however, that was poised for change at real time communications' hands. Farming and food distribution also had plenty of potential impact at the hands of this new technology thanks to a method known as precision farming. Precision farming calls for a very specific mix of techniques--not just planting and harvesting, but also irrigation and fertilizing--that, thanks to real time communications, is now more accessible than ever before. With tools like satellite navigation and even driverless tractors coming into play, there's an increasingly large technological base to farming.

Then, we had a look at the combination of real time communications and marketing technology, a pair of technologies that had quite a bit to offer together. Marketing technology has experienced major change, and technology offered a continuous stream of added value with better targeting and improved responsiveness. Throw real time communications into the mix and the end result--featuring things like click-to-call technology built right into advertising--was posed to shake up marketing as we knew it.

Finally, we had a look at real time communications and its growing connection to telemedicine. A variety of cases have emerged in recent days to underscore this connection, ranging from new services in Asia that connect patients and doctors to plans from Walgreens to bring virtual doctor visits to a mobile app. But none of these would work without real time communications services, allowing users to connect to those medical professionals with comparative ease and minimal expense.

That was the week that was in real time communications, and from the farmyard to the boardroom, this was a sector that was constantly shaken up by advances in technology. With news coming out all over, our global online community distinguished itself keeping up with the onrushing flood of news. So be sure to join us back here for all the latest in the field, and every weekend as well for our Week in Review coverage!

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