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GENBAND fring Ups the Ante for CSPs: More RTC Possibilities Abound

February 25, 2015

Communications Service Providers (CSPs) across the globe are on a mission to find the next best offering users want. The golden ticket is in real-time communications, across channels, and without boundaries.

GENBAND fring set out to answer that today with the announcement they are planning a massive Over-The-Top (OTT) alliance to create a platform for global CSPs.

Set to launch in July 2015, the fring Alliance will offer fixed, cable, mobile and MVNOs & OEMs a turn-key OTT service offering to provide texting, rich media messaging, voice and video real-time communications to their subscriber base.

Becoming a member of this alliance would allow the members to build a platform they not only share with others, but that they will also have ownership in – all while finally taking back market share from other OTT competitors.

“Service providers have been seeking ways to effectively compete against OTT players for quite some time now,” said Jim Patterson, CEO at Patterson Advisory Group. “The fring Alliance offers a very innovative way for the CSPs to not only compete, but also gain back market share, maintain consumer loyalty and reduce churn in the competitive OTT space.  This is a very bold move by GENBAND and it couldn’t have come at a better time for service providers.”

With the fring Alliance, service providers can white label offerings, create custom service offerings and even provide their subscribers with a single billing plan.

For consumers, the new alliance means they will be able to use a single phone number, even when roaming, and have access to advanced features like multi-party video, one-touch photo sharing, co-browsing, and more via any device and on any screen.

“By creating a Universal User Database, the fring Alliance brings together family and friends across carrier networks, while at the same time maintaining the subscriber relationship and building a social presence,” said David Walsh, GENBAND’s chairman and CEO.

GENBAND will be hosting a cocktail party in celebration of the fring Alliance launch on Tuesday, March 3rd at Mobile World Congress at 5:30 p.m. in Hall 2, booth 2131.

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Edited by Rory J. Thompson

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