Real Time Communications Featured Article

The Direction of Enterprise Video Conferencing: Mobile Ready

March 17, 2015

Video conferencing started in the boardroom because, despite the costs and fiddly setups, the pain was worth the effort for businesses needing to bring together colleagues and partners from other geographic locations. With the advent of easy and less costly video conferencing thanks to the real time communications revolution, however, video conferencing is expanding beyond the boardroom.

Specifically, video conferencing is moving to smartphones.

The mobile revolution is dramatically reshaping business, with workers conducting business outside of the office and increasingly turning to their smartphones instead of their laptops. This trend, coupled with easier real time communications, is leading businesses to expand their video conferencing solutions to enable mobile video conferencing.

For many businesses, the move to include mobile in their video conferencing plans will lead through WebRTC.

WebRTC is an open standard for real time communications that enables any device with a modern web browser to initiate video conferencing without the need for plugins or proprietary software.

Image via Shutterstock.

For businesses that do not already have a conferencing solution in place, the inclusion of mobile video conferencing is as easy as selecting a cloud-based WebRTC platform that fits their business.

For firms that already have invested in a proprietary video conferencing solution, leveraging WebRTC is a little more difficult. Microsoft is not likely to support WebRTC any time soon in its popular unified communications solution, Lync 2013, and other video conferencing solutions are not necessarily mobile-enabled or supportive of WebRTC, either.

There are bridge services that can connect these proprietary systems to the more open WebRTC, however, which can enable mobile video conferencing.

Mobile video conferencing is not always an easy jump if a business is locked into a proprietary system that doesn’t support mobile, but it is possible. And advisable given the value of being able to participate in a video conference while on the road or outside of the office.

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