Real Time Communications Featured Article

UK's iHub to Sell GENBAND's Nuvia

March 18, 2015

The U.K. market for hosted unified communications is hopping, and GENBAND is there to move on the opportunity.

The company this week revealed its Nuvia unfired communications as a service offering is now being sold in the U.K. by iHub. A master distributor, iHub specializes in selling hosted voice and SIP trunk solutions to businesses large, medium, and small. It also brings to the table customer service and provisioning, engineering, and technical support and sales.

GENBAND’s Nuvia is a hosted telephony offering that gives enterprises and carriers access to an array of PBX and UC features. It is available to service providers on a white-label basis. And it enables businesses to continue using their legacy Nortel IP phones. That’s important because there are still nearly 50 million lines on legacy Nortel gear in the market, and an estimated $375 million worth of business is converting annually from aged PBX platforms to new solutions.

“We’re thrilled to deliver a compelling solution that helps make U.K. businesses more productive, mobile and collaborative,” said David Hiscock, GENBAND’s Senior VP of EMEA Sales. “Selecting iHub as a master distributor will be a tremendous boost – they have a proven track record with Britain’s small and medium businesses and we’re confident that they will help us grow our base of Nuvia resellers and delighted customers quickly and effectively.”

The cloud is one of the most important trends in real time business voice, messaging and video communications today, and that will only continue to expand going forward. Indeed, the U.K. hosted UC market grew 17 percent in the second half of last year, according to Matthew Townend of the Cavell Group.

"The barriers to adoption no longer outweigh the benefits of unified communications, and as a result there are fewer and fewer businesses not utilizing UC," said Diane Myers, principal analyst for VoIP, UC, and IMS at Infonetics Research. "Enterprises have a number of choices, from traditional premises-based solutions to a variety of cloud capabilities. This makes for a fragmented market for businesses to wade through, but it also provides options to best fit a wide swath of requirements."

Edited by Dominick Sorrentino

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