Real Time Communications Featured Article

App Adoption in the Corporate Environment Must Support Real-Time Communications

April 07, 2015

If you want to succeed in business, you have to…(fill in the blank). There are varying opinions on what business leaders should and shouldn’t do. Some believe they should be virtual, while others want all employees in the office. Some are investing in mobility, while others don’t want the expense or the tracking responsibility. Is any one more right than another?

One thing we do know for sure is companies of all types need real-time communications. And with access to low cost smartphones and an endless array of apps available from Google, Apple and others, mobile users have the ability to be responsive, agile and flexible in a market environment where an inability to do so could create opportunities for the competition. But access to information isn’t the only thing driving the use of mobility for business. Users also want access to key capabilities.

For instance, salesforce automation and mobile enterprise application platform software are expected to see strong growth. Companies are wanting to experience an increase in employee productivity while also boosting corporate revenues. According to Global Industry Analysts Inc., the largest market is Europe, while Asia-Pacific represents the fastest growing market. Growth in this area is due to strong mobile application deployments, increased investments in corporate IT technologies and an expanded mobile workforce.

Overall, the global enterprise mobility market is expected to reach $50.7 billion by 2020. The market is maturing, which means C-level executives need to act if they haven’t already. IT departments may be ready to make the switch, yet they can’t really implement a successful plan for mobility to support real-time communications without C-level backing. The whole goal is to enable collaboration and productivity, which needs a strategic approach. This requires a look at the users and their needs and not just the device.

Consider the introduction of software to the corporate environment in the 1970s and 80s. So many of the applications available then were developed by the programmer with little outside influence. He or she knew what the software should do, but they didn’t pay much attention to the habits or needs of those who would actually use it. This approach led to clunky development and lackluster adoption in the American workplace.

Even today, it’s difficult for the corporate environment to adopt new technologies, even if they can streamline operations and lower costs. If the software or app isn’t developed according to what users need, they’ll resist adopting it into their way of doing things. The developer or programmer willing to pay attention to the needs of the targeted environment will experience so much more success.

At the end of the day, companies want applications to support the way they do business. They need to be easy to use, integrate seamlessly with other platforms in use and support real-time communications. If they fall short in these areas, they won’t experience success. 

Edited by Stefania Viscusi

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