Real Time Communications Featured Article

What Enterprises Really Want From Digital Communications Providers

April 16, 2015

The “Enterprise Multi-Client Study” from the folks at ICT Intuition gives us an interesting look at what enterprises really want from their digital communications providers. While many answered that yes, they want all of the bells and whistles that come with digital services, the top concern for decision makers is how easy it is to actually order services. What does that mean exactly?

“If operators want to profit from enterprises’ current hunger for digital services, they must offer a better buying experience with simple platforms, through which business customers can get relevant recommendations and quickly search for and purchase services,” said Juhani Hintikka, president and CEO, Comptel, who released the results of the survey. “This creates an experience similar to the app stores consumers already enjoy. Implementing cloud-generation, intelligent technological and automated operational capabilities is key to enabling this. We at Comptel focus on these to enable enterprise sales transformation.”

Businesses’ top concerns when considering buying digital services were security (61 percent), cost (58 percent), service quality (54 percent) and easily accessible support (39 percent).

“Digital and communications service providers can help enterprises address operational challenges and create efficiency using connectivity. But offering a data centre and a network connection isn’t enough. To satisfy today’s enterprises, operators must offer a menu of managed and pre-integrated solution options that deliver real services, not just bandwidth,” said Nancee Ruzicka, president, ICT Intuition.

The survey results emphasize how important it is for the enterprise to take advantage of real time communications services. Real time communications integrates all different types of communications and puts them into one common interface. RTC can increase productivity, especially in companies that rely on daily or more frequent communications with customers, partners, and vendors.

Considered to be a truly innovative technology, business opportunities that did not exist yesterday are suddenly here today thanks to the capabilities offered by RTC and WebRTC.

Edited by Stefania Viscusi

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