Real Time Communications Featured Article

Push Towards Cloud Drives Demand for Unified Approach to Real Time Communications

April 21, 2015

Staying connected and staying within budget have always been a primary focus for telecommunications decisions. In the past, finding a correct balance has been easier said than done. Thanks to the real time communications capabilities in unified communications solutions, however, we now have access to more tools than ever before. When you leverage the ability to streamline communications technology, the budget is much easier to balance.     

Such streamlining includes the support of enterprise mobility management. According to MarketandMarkets’ research report, this segment of the market is projected to grow to $15,224.1 Million by 2019 from $3,169.0 Million in 2014, representing a CAGR of 36.9 in that timeframe.

A factor in this growth is the focus for software vendors as they consistently innovate and remodel their architectures in an effort to produce more advanced systems. These developments then allow for a workforce that is not only mobile, but also much more flexible. Given the fluid activity taking place in global markets, such flexibility is imperative for companies wishing to set themselves apart from the competition. 

Research from IDC shows there is also a big push for cloud implementations as nearly one quarter, or 24 percent of IT budgets are expected to be allocated for such deployments to continue to support real time communications.

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Unified communications solutions such as collaboration and conferencing represent 16 percent of upcoming budgets. Supporting communications through the cloud is expected to help drive the off-premise cloud services market to over $200 billion by 2018 according to data from Infonetics Research.

The real movement, according to Chris Middleton in a recent UC Insight piece, is towards unified communications. SMEs are adopting cloud solutions at a rapid pace in an effort to outsource their unified communications solutions and voice services. For many of these companies, they’ve already embraced the cloud in other areas and the opportunity to move their telephone system to the same type of deployment scheme makes sense. They can leverage greater capabilities, increased reliability, improved redundancy and an overall lower cost to keep real time communications within budget.

As new innovations continue to come to market and drive up the demand for access to voice solutions that make sense for the bottom line, we will continue to see movement toward greater access to the cloud. For those companies especially that focus on a global presence, it’s the only deployment model that keeps costs low while supporting access to real time communications from anywhere. 

Edited by Stefania Viscusi

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