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Enterprises Can Benefit from WebRTC with Proper Back-End Support and Integration

April 22, 2015

Network infrastructure is evolving at a rapid pace as the cloud and IP-based applications become ubiquitous in the communications space. VoIP is also becoming an entrenched part of larger unified communications (UC) and business communications solutions as packet networking grows, and WebRTC is gaining popularity as a cost effective and easy way to connect users and businesses via the web.




The WebRTC protocol is still evolving as developers work out the kinks to get it to integrate smoothly with existing front- and back-end applications. Very simply, it enables voice and video communications as well as file sharing within a web browser, without the use of plugins. But WebRTC is only effective if users can be connected seamlessly, and that requires strong solutions on the back end.

That’s where GENBAND comes into the picture, providing its EXPERiUS suite of carrier-grade voice and UC offerings. In addition to an application server and instant messaging manager, EXPERiUS includes the SPiDR WebRTC Gateway, offering a crucial link between web applications and traditional VoIP networks. In a nutshell, the gateway sits at the network edge and enables developers to easily link up front end apps to legacy telecom networks, handling both the signaling and media planes to offer a seamless experience. Solutions like SPiDR are absolutely critical for delivering on the full promise of WebRTC.

For enterprises that want all the benefits of a UC solution but don’t want to handle the development and back-end requirements, GENBAND goes one step further. They offer telephony and UC from the cloud via their Nuvia Cloud UC service, which includes an entire suite of traditional, mobile and web-optimized communications clients. Nuvia is marketed to service providers, who can rebrand the platform and offer it to enterprise clients to meet all of their communications needs without the development and back-end headaches.

via Shutterstock

Nuvia delivers on the promise of WebRTC and more, offering features like HD VoIP, video, conferencing and collaboration and support for a broad range of clients and devices. It also plays well with legacy endpoints and enables PBX migration by providing mobility overly and business continuity services.

Recently, GENBAND has added RTC Clients for Lync and Google Apps as additional end-point options for users of office suits from Microsoft and Google.  These light-weight clients support all of the traditional solutions that are available from these vendors for IM, presence and directory access; however, communications tools are all supported by the SPiDR platform with WebRTC.  These communications tools can be used for access to GENBAND’s switching solutions or to third-party communications platforms. 

One of the main reasons WebRTC hasn’t been more widely used by enterprises is the headache of getting it to interoperate with their legacy communications systems. It offers massive benefits in terms of providing a high-level customer service experience and can facilitate improved communications and collaborations internally as well. Solutions like the GENBAND SPiDR, when used in tandem with a back-end cloud solution like Nuvia, simplify this process for service providers, enabling them to provide an easy to implement package to their enterprise customers without the complications and headaches.




Edited by Stefania Viscusi

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