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Mobile Phone Shipments Increase in Q1 2015

May 01, 2015

Mobile phones have come to play an increasingly important role in the daily lives of many across the globe. As these devices become more sophisticated and improved networks are being established, their importance and demand is also growing.

The latest research from Strategy Analytics solidifies this claim and has found global mobile phone shipments reached 445 million units in the first quarter of 2015. This represents an 8 percent annual growth and proof that more and more people across the globe are getting connected. Of those shipped, 8 in 10 were smartphones.




Still, as mobile phone shipments increase and demand grows, the major companies competing to win over the market and putting out these devices have been struggling and still noticed a fall in units shipped compared to the first quarter in 2014.

According to the research, “Apple was the star performer, as it jumped from 11 percent to 14 percent market share in the past year.” Apple’s leap was seen as a result of its strength in the market in China and its recent iPhone 6 launch in both that market and the U.S. Samsung and Microsoft also were strong contenders in the global market.

Global Mobile Phone Vendor Shipments (Millions of Units)

Q1 '14

Q1 '15

Samsung

113.0

99.0

Apple

43.7

61.2

Microsoft (Nokia)

47.0

33.7

Others

208.1

251.2

Total

411.8

445.1


Global Mobile Phone Vendor Marketshare (%)

Q1 '14

Q1 '15

Samsung

27.4%

22.2%

Apple

10.6%

13.7%

Microsoft (Nokia)

11.4%

7.6%

Others

50.5%

56.4%

Total

100.0%

100.0%


Total Growth: Year-over-Year (%)

9.4%

8.1%

Neil Mawston, Executive Director at Strategy Analytics noted that while, "Samsung dipped 12 percent annually and shipped 99.0 million mobile phones worldwide, capturing 22 percent marketshare in Q1 2015,” the company might actually see better performance in the second quarter since its latest Galaxy S6 device has already received strong demand.

Image via Shutterstock

And while Microsoft still came in just behind these two contenders, it also saw a decrease in shipments from the prior year - indicating it’s still struggling to deliver a valuable feature phone for the market.

Ken Hyers, Director at Strategy Analytics, said, “Microsoft's 8 percent global mobile phone marketshare is sitting near an all-time low. Microsoft continues to lose ground in feature phones, while its Lumia smartphone portfolio is in a holding pattern awaiting the launch of new Windows 10 software later this year."




Edited by Dominick Sorrentino

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