Real Time Communications Featured Article

Alliance Enables White Label Opportunities in Social Multimedia Messaging

May 11, 2015

The world of real-time communications is constantly evolving – is your company benefitting from these advancements? It’s a loaded question for sure. The enterprise tends to be slow to adopt new technology simply due to the level of engagement and commitment needed to see it through to fruition. Yet the potential in communications received in real-time warrants the time and attention.




Consider the advancements in WebRTC. Browsers like FireFox and Chrome have already come on board to support the idea that users want seamless experiences. We’re using online devices to do more than just play and we want immediate connections without additional software, plugins or downloads. We want to click a button and gain access to the communications we need to solve a problem or complete a transaction.

This desire is also driving collaborations between companies. Those providers unable to meet the needs of the real-time users are putting strategic partners in place to ensure they can take their solutions to market and stand strong against the competition. They’re demanding access to agnostic solutions and they want the ease that comes with mobile.

via Shutterstock

The flexibility mobile delivers is really just the tip of the iceberg in terms of possibilities in real-time communications. Consider the Twitter experience and everything you can do to communicate instantly. Need immediate attention from your Internet Service Provider (ISP) and the hold on the phone for the live agent is said to be 20 minutes long? If a call-back isn’t an option and you don’t care if you talk to a live person, post your problem on Twitter with their handle – you’re bound to hear back quickly.

Likewise, why not take this same concept and push information out to your customer base? What could you do with a branded social multimedia messaging service? Independent, over the top providers are already doing it and people are paying attention. Their challenge, however, is that they’re small and don’t have the economies of scale that Communication Service Providers (CSPs) enjoy, yet they’re competitive. How does the CSP counter and surpass the small independent and still be competitive? The fring Alliance.

This initiative was started as a way to provide the CSP with the power to stake their claim in this market with a white label, real-time communications over-the-top (OTT) platform that would deliver a differentiated, native user experience that would trump the smaller players’ offerings. The ultimate goal is to build a massive, global federated user base with a universal directory.

Want to know more and how you might get involved? Check out Let’s Go Over The Top Together: Introducing the fring Alliance. This free webinar is scheduled for May, 13, 2015 at 12:00 PM EDT. To get your spot, register here today.




Edited by Stefania Viscusi

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