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GENBAND Offers Unprecedented SBC Scalability and Flexibility for Service Providers and Enterprises

May 18, 2015

GENBAND is a company that makes IP multimedia application software and infrastructure products for fixed wireline, mobile and cable network service providers as well as large enterprises. Today, the company unveiled its Advanced Media Software (AMS) and Q50 Media Platform.

The Q50 is part of GENBAND’s Distributed SBC (D-SBC) solution with the signaling and media functions physically separated. This allows for independent scalability of signaling and media resources, sharing and pooling of media assets, offering improved geo-resiliency and optimized media routing. The Q50 platform with advanced media software can be controlled by GENBAND’s signaling SBC software solutions.

The independently scalable signaling and media D-SBC architecture offers service providers and enterprises a variety of different deployment options. It can run in a commercial off-the-shelf service, and it can also function in a virtualized or hybrid cloud environment; in addition, it has the capability of running in a fully scalable NFV-enabled datacenter.

John McCready, who is the president of products and corporate development at GENBAND, made the following comments, “Our new Q50 Media Platform enables our Distributed Session Border Controller solution to open up a world of flexibility and deployment options for our customers. The Q50’s unique and powerful media processing capabilities enables operators to take a differentiated approach to SBC deployment to best optimize their investments in network resources, whether as an appliance or in a hybrid, cloud or NFV environment, network wide. The Q50 is already engaged in several trials and available for order.”

Image via Shutterstock

High definition audio and video multimedia processing with industry-leading transcoding scalability is offered by the Q50. It leverages Intel Data Plane Development Kit (DPDK)-based architecture and GENBAND’s AMS to perform. One of the important factors is that the Q50 is designed to meet the most demanding next generation IP communications needs of both fixed and mobile service providers, as well as large enterprises.

Scalability is something that is quite important these days. The fact that the Q50 runs equally well in an enterprise datacenter, or in a virtualized cloud, as well as in an open standards-based elastically scalable Network Functions Virtualization (NFV) environment makes it a solution that many can find very useful.

Edited by Dominick Sorrentino

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