Real Time Communications Featured Article

Vidyo Helps GENBAND Do Video Conferencing Better

June 04, 2015

Video has become such an important element in today’s communications landscape. Most of us already use video to connect with family and friends, but video in the workplace is still often the exception not the norm. The combination of a younger workforce that is video savvy, video friendly devices and changing work habits are all conspiring to make collaboration a key element of any UC solution. For service providers and enterprises, intuitive collaboration tools are now table stakes to assure sales and adoption of a UC solution.




Vidyo, a leader in offering these visual collaboration solutions, is partnering with GENBAND to integrate their VidyoWorks platform into the company’s Smart Office Unified Communications solution.

This means GENBAND’s service providers and their enterprise customers can more easily connect via video and escalate calls from just a phone call into multi-point video with screen sharing. Service providers will be getting an easy to deploy offering that is software-based and highly scalable, and also naturally built for a service environment.

The offering means it will be easier to collaborate, no matter where a user is located or what device or network they are connecting from and can easily be launched from a desktop or mobile UC client. All users will need is a Web browser. SVC video will assure bandwidth conservation and there are even dial-in capabilities for audio-only participants.

GENBAND’s Smart Office integrated with the VidyoWorks platform


Other features like active speaker display and group chat as well as screen sharing and dynamic user views are offered.

“GENBAND is a global leader in software-based  real time communications solutions for service providers, enterprises, system integrators and developers and this integration with the VidyoWorks  platform is another example of how Vidyo is driving change to enrich the communications experience with face-to-face interaction,” said Eran Westman, CEO, Vidyo.

I caught up with some of the team over at Vidyo and GENBAND to hear more about the benefits this partnership provides not only for customers but also for strategic efforts.

Carl Baptiste, SVP, Enterprise Solutions at GENBAND noted that the significance of this partnership includes giving Vidyo exposure to GENBAND’s service provider customers as well as access to GENBAND’s cloud deployment environment, and also a chance to sell more into the telephony space. But for GENBAND, it’s also very important as an optimization of Smart Office, leveraging Vidyo’s rich set of APIs to build around. That means better collaboration and the ability to expand into other markets.

“Our footprint is being improved for video collaboration. And our performance is improving with Vidyo architecture – including for mobile bandwidth and we’re seeing joint customer opportunity with Vidyo in vertical markets,” Baptiste said.

“Our service provider and enterprise customers get a more efficient deployment architecture and their users get a better experience, even on 3G/4G connected mobile clients or constrained networks.”

Vidyo has continued to evolve from offering a platform that enables video collaboration and being the tech behind popular applications like Google Hangouts, the first to demonstrate video conferencing on a smartphone and leading the way in 4K and 5k video conferencing. It has also been focused on aggressively growing its portfolio of global partners to create an extensive ecosystem network using the VidyoWorks platform.

Sam Waicberg, SVP Strategic Accounts, Vidyo who is responsible for heading up this initiative said the ecosystem is an engine for growth for Vidyo and drives innovation by creating new solutions leveraging their platform. For GENBAND, they are now able to provide a richer customer experience and for Vidyo it allows the company to expand further into the service provider space where GENBAND has a giant presence. Some of what lies ahead includes work in the IoT space to visually enable applications in areas such as field services, healthcare, research and development, law enforcement, and military with wearables, drones, kiosks, and more. 




Edited by Dominick Sorrentino

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