Real Time Communications Featured Article

The Communications Market Seems to Have a Sweet Tooth

June 10, 2015

For years, the communications community has been touting the next generation of applications and services. Regardless of who the vendor is – CSP or enterprise – each new service is supposed to be the next great innovation. The problem, though, has been the time from conception to rollout has often fallen behind the rate of market evolution for several reasons.  Perhaps most importantly, there was no “all-in-one” solution that would enable more rapid development and rollout of services, meaning no way to ensure interoperability and integration with various elements that might be needed for the new services, and no way to make those pieces fit in a way that would result in the optimal resolution to the problem at hand. 

Think of a child with a box of LEGOs trying to build a race car that would speed downhill faster than his neighbor’s… but he has no racing tires, just a set of narrow horse-drawn carriage wheels. Instead of a racing windshield, all he has is a much more vertical truck version.  The car will eventually be built with some design modifications, but it won’t be as quick as it needs to be.  But, imagine a giant box of LEGO building blocks with nearly every part required to create not just this racecar, but several different models.

That giant box of LEGOs is effectively what GENBAND has created with its increasingly popular Kandy platform, a Platform-as-a-Service offer that leverages cloud computing to inherently increase the agility of the development community by providing a set of pre-qualified pieces that fit together nicely to create a customized communications solution.

“One size doesn’t fit all anymore,” explained Dr. Natasha Tamaskar, GENBAND’s head of cloud strategy. “It’s about delivering a platform that enables developers to use all the various tools and embed them into their applications.”

Dr. Natasha Tamaskar at CLOUD EXPO.  Image via @thingsEXPO 

If you’ve followed tech news at all these past few months, you’ll have noticed the frequency with which new partners have been announced and new services have been developed – a testament to the benefit of a platform flexible enough to allow the development and rollout of new services rapidly enough that they can be monetized before they become yesterday’s technology. 

With Kandy, GENBAND has effectively reduced the development cycle from some nine months to a month - to six weeks.  The uptake is a result of greatly reduced upfront risk coming from the knowledge that the communications LEGO blocks have been qualified for interop with others on the Kandy platform.  The result is a much more nimble development cycle allowing simplified creation of solutions – from concept to deployment – of communications and collaboration solutions.

“The momentum is validation of not just the market, but that this is the right kind of solution,” Tamaskar explained.  “GENBAND is a trusted partner for carriers and enterprises with capabilities in the communications space – we are enabling them to integrate these same capabilities into new, innovative applications to solve today’s problems.”

Indeed, GENBAND’s history as a trusted vendor to the communications market has allowed it to rapidly build the Kandy ecosystem and to continually expose new APIs to the Kandy community, delivering new capabilities that GENBAND would likely not build on its own but is now able to add to the selection of available blocks.

It’s gotten to the point where customers are actually requesting Kandy hackathons, which have become a popular way of identifying viable applications for development and for solving real-world issues. The fact is that, between the Kandy bus (a tour bus that GENBAND is able to bring from site to site to demonstrate Kandy’s capabilities), the hackathons and, quite frankly, the results, Kandy continue to drive evolution in real-time communications.

“Then more we can expose the platform, the more people are able to figure out how easily they can build and roll out new applications, and the more confidence grows,” concludes Tamaskar. 

Edited by Stefania Viscusi

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