Real Time Communications Featured Article

Trends in Real-Time Communications Demand Progress

June 15, 2015

Trends in real-time communications affect us all. Like it or not, we’re constantly on the hunt for the latest and greatest that allows us to stay instantly connected with immediate gratification. As consumers we demand it; as business leaders we have to have it to set ourselves apart from the competition.

To achieve this heightened level of connectivity, the demand for broadband is high. In fact, the projection by 2021 is there will be one billion fixed broadband lines in place. This finding is from a Point Topic report suggesting that while wireless is still a hot commodity, fixed broadband won’t be going away anytime soon.

It’s an important finding, especially for service providers aiming to keep their customers happy. A recent blog by real-time communications solutions provider, GENBAND, emphasizes the importance of staying ahead of the trends and understanding the value of strategic and elegant transformations. At the same time, service providers need to protect what they have and make the necessary investments in the future.

For instance, GENBAND suggests there are massive benefits to transforming to all-IP, software-everywhere networks and embedded communications. Some in the industry refer to this as in-app RTC or Telco APIs, while the trending terms tends to be WebRTC. The naming isn’t nearly as important as the benefits – adding messaging, voice, video and collaboration into the stream of contextual communications. GENBAND suggests that this changes the game.

via Shutterstock

To that end, the company’s Nuvia unified communications as a service (UCaaS) solution provides a wide array of business communications options for desktop systems, as well as mobile platforms with a particular focus on Web optimization. It’s ideal for businesses looking to augment communications systems or eliminate the need for legacy systems. It’s an important focus for those turning to real-time communications as certain legacy investments don’t support this new focus.

Of course, GENBAND doesn’t suggest that voice calls are going away in the near future. Voice and VoIP are still thriving, especially as VoIP is being adopted into the mobile environment. Consumers now have more choices than ever when it comes to staying connected and service providers can put together strategic offerings that allow them to be profitable and relevant for the next wave.

One thing we’re seeing for sure in the shift toward real-time communications is the loss of the power of the phone number. My generation may be the last that needed to memorize numbers in order to stay connected. With the proliferation of mobile, we no longer needed this skill as the push of a button called up the number in the address book, demanding that we only remember a name. Now, with embedded communications, the process is simplified even more.

Finally, if you’re frustrated with the operation of your Skype for business connection in an attempt to enjoy real-time communications, you might want to get excited about GENBAND’s fring  application. The fring app has been rebuilt on the company’s Kandy PaaS to be better than the competition. If this rings true (small pun intended), service providers just might have a white label offering that sets them apart in a competitive field. 

Edited by Stefania Viscusi

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